Munich, Bavaria, Germany
Welcome to my LI profile. Nice to e-meet you! If you lead a payment or cash ecosystem company in Europe, you already know how the industry works. What most companies in this space are still figuring out is how to make faster decisions, close stronger deals, and reduce the internal friction that slows everything down. That is where I come in. I am René Baratella. Independent strategic advisor based in Germany. 20+ years across banking, payments, telecoms, sales, marketing, and business consulting. 11+ years of deep, hands-on experience inside the European cash ecosystem – across the full value chain from manufacturers and system integrators to CIT operators, banks, and B2C end customers. (ATM, deposit smart safes, cash recycling, software, Cennox, Hyoung, CIMA, Lincsafe, Glory, Double Power, Sesami, NCR, Tieto, Raisin, BankVerlag, IC Cash Services, Prosegur, Ziemann, etc.) Independent advisor and entrepreneur since 2018, working with companies and senior decision-makers across Europe. I bring something rare: deep operational knowledge of this industry, combined with a clear outside view on how companies position, communicate, and win. Most companies in this industry do not lose deals because of price. They lose because the offer is unclear. Materials do not give the buyer enough to justify the decision internally. Internal alignment is missing at the moment it matters most. The result: deals slow down, decisions get delayed, opportunities disappear quietly. I remove that friction – before it costs you. Here is how I work: 🔹 You send me what you need reviewed, evaluated, or challenged. 🔹 I tell you how long it takes and when I deliver. 🔹 You confirm. I deliver. No fixed meetings. No operational involvement. No overhead. Topics I cover: 🔹 Offer and proposal review 🔹 Marketing, messaging, and positioning 🔹 Strategic sparring and decision support 🔹 Internal alignment and communication 🔹 Value ladder review 🔹 Supplier and partner evaluation 🔹 Social media and LinkedIn advisory for your team or agency Retainer-based. One client per clearly defined sub-segment. No competitor overlap. If this sounds relevant for your company, just send me a DM. I'm looking forward to getting to know you and helping you René
At Baratella Consulting, I support payment institutions, banks, fintechs, service providers, manufacturers, and logistics companies across Europe in driving results through strategic advisory and consulting. With 20+ years of experience and a project management background, I help clients streamline systems, align stakeholders, and scale with clarity—from vendor selection and testing to full operational rollout. Scope of work includes: ✔️ Strategy and implementation for ATMs, smart safes & cash recycling devices ✔️ Evaluation of software platforms for monitoring & cash management ✔️ Aligning hardware vendors, CITs, financial institutions & service partners ✔️ Remote-first delivery and high reliability under tight timelines What sets me apart: I bridge strategy and execution across departments. Having worked closely with IT, ops, product, sales, marketing, and compliance, I know where communication breaks down—and how to bring it back together. From co-creating websites and coordinating with copywriters, tech teams, and agencies to managing complex rollouts with hardware manufacturers - I bring both the bird’s-eye view and in-the-trenches drive to make things happen. Selected highlights: 🏅 National pilot project with the German Federal Bank 🏅 Smart safe rollouts across Germany and Austria 🏅 Supporting the Munich Oktoberfest with (first) smart safe tech for 7+ years 🏅 Strategic vendor alignment across Europe 🏅 Software implementation for large-scale ATM & smart safe fleets 🏅 Cross-functional collaboration from ops to C-level – 100% remote ...and maybe soon: results for your business. 📍 Germany-based – working globally 👨🏼💻 Open for short-, mid-, and long-term consulting opportunities 🔗 Book me via Malt: malt.de/profile/renebaratella 💬 DM for project inquiries or availability
I holistically help purpose-driven service-based and product-based businesses promote their offer on social media (organic and paid). Through my end-to-end frameworks, I guide clients to build sustainable systems for organic marketing, content strategy, social media outreach, lead generation, client acquisition, and scalable delivery. From zero to launch to high-ticket growth, I support clarity, strategy, and simplicity at every step. My work blends holistic business mentoring with practical tools like AI integration, funnel design, sales systems, and both organic and paid traffic approaches. Clients appreciate my hands-on, “no fluff” approach—built on real-world experience, not theory. I’ve been personally mentored by global leaders including Tony Robbins, Dean Graziosi, and Russell Brunson. 🌎 Serving clients worldwide 📈 From first offer to consistent income 🎯 Coaching that combines mindset, strategy, and systems
Senior product & project manager across all products, services, and departments. Re-establishing & leading the sales support / inside sales department as head of. End2end- re-building the entire cash removal, deposit cash recycling business. Product and project management for smart deposit machines, cash recyclers etc. Introducing smart cash safes for the Münchner Oktoberfest And much more
B2B telecommunication reseller Management of the internal sales department Close cooperation with the management board
Support of the local telecommunication retailers (South Bavaria) Fulfillment of all indirect sales concerns (Controlling, merchandising, supervision, marketing, complaint management, analysis, etc.)
Account: av services GmbH Sales coaching for the sales promoter at the MSH in Bavaria (DSL products) Account: Vodafone Wholesale: branch office South in cooperation with Eschenbach Promotion GmbH Sales coaching for the sales promoter at the MSH in Bavaria (GSM products) Product training for the sales promoter at the MSH in Bavaria (cellphones) Sales & revenue analysis for the promotion agency Account: Vodafone retail stores Product training at Vodafone retailer stores in Bavaria (Vodafone 360° in cooperation with Samsung Mobile Phones)