Montreal, Quebec, Canada
70% of large-scale transformations fail, costing enterprises millions and leaving C-suite leaders navigating perilous leaps of faith. This stark reality, driven by overwhelming complexity, fragmented data, and a lack of real-time ROI insights, became the central challenge of my career. Having spent decades as a financial leader across retail, finance, and engineering, I intimately understood the frustration of securing financial certainty during periods of significant operational change. My unique background, blending both accounting and engineering, provided a profound dual lens: understanding both the operational mechanics and the financial implications of complex systems. Through this perspective, I consistently observed how traditional management accounting often obscured, rather than revealed, true marginal impact insights. This growing conviction highlighted the urgent need for a fundamentally new solution. That's why I founded Choiredex and developed our RXTwins™ platform. It represents a powerful fusion of financial acumen and deep systems modeling, designed to eliminate the uncertainty that plagues transformations. Our mission is to empower C-suite leaders with real-time predictive intelligence to navigate complex changes with certainty, drive measurable financial outcomes, and achieve genuine enterprise agility. I'm passionate about helping global enterprises revolutionize their operational transformations, turning intricate interdependencies into clear, actionable insights that drive unparalleled performance and sustainable growth. Let's connect to explore how we can unlock certainty in your next transformation." This version immediately addresses the pain point your audience feels, then seamlessly weaves in your personal journey and expertise as the foundation for Choiredex's solution. It connects your "why" directly to their "what keeps them up at night.
KNOWTHM develops solutions that help retailers improve customer experience and increase store productivity by using AI to manage customers arrivals.
Afer a successful exit, as a Director at Invue, I managed the integration of MicroSigns to Invue.
MicroSigns helps Telco retailers such as Orange, 3, Vodafone, Sprint and Telefonica, engage customers in their stores, by allowing them to self serve while they wait to meet an associate. MicoSigns manages what customers se in the stores from product diplays and product positionning, to promotions, product information and pricing. - MicroSigns managed networks of interactive displays and product merchandising in networks of 300+ stores accross Europe and North America - MicroSigns engaged more shoppers and was instrumental in a 38% same store sales increase for a networks of 300+ stores in Europe