São Paulo, São Paulo, Brazil
I am CEO of Grupo Casas Bahia, one of Brazil's largest retail and financial services platforms. I took on the leadership of the company in May 2023 with the mission of driving a deep business transformation — repositioning strategy, strengthening financial discipline, and rebuilding the foundations for sustainable growth. Our agenda has been guided by four pillars: people and culture, clear strategy, disciplined execution, and rigorous capital allocation. Since then, we have led a comprehensive transformation plan that includes portfolio simplification, focus on core categories, strengthening of the credit business (crediário), expansion of services, and an intensive process of deleveraging and operational improvement. The company has entered a new phase, with significant efficiency gains, consistent margin improvement, and cash generation — creating the conditions to grow again with profitability. Before Grupo Casas Bahia, I had the opportunity to lead growth and transformation processes at different companies and sectors, always with a focus on execution, building strong teams, and creating long-term value. I believe that clear strategy combined with disciplined execution is what transforms organizations.
Assumed leadership of Grupo Casas Bahia in May 2023 with the mission of driving a deep business transformation — repositioning strategy, strengthening financial discipline, and rebuilding the foundations for sustainable growth. Our agenda is guided by four pillars: people & culture, clear strategy, disciplined execution, and rigorous capital allocation. Key deliveries: - Strategic repositioning: focus on core categories; migrated 23 categories to marketplace (3P). - Financial restructuring: reprofiled R$4.1B in debt; preserved R$4.3B in cash. - Operational efficiency: reduced inventory by R$1.2B; closed 57 stores; restructured 5 DCs. - Margin expansion: 9 consecutive quarters of EBITDA margin growth. - Services growth: expanded crediário, services, and Retail Media penetration. - New store concept: launched megaloja at Shopping Aricanduva (Personal Tech, smart home, immersive experiences). - Culture: implemented a management model anchored in execution and accountability.
Member of the Board of Directors of Grupo Vamos, one of Brazil's leading companies in heavy equipment and machinery rental. Contributing strategic perspective on business transformation, capital allocation, and value creation.
During my ten years as CEO at Movida Aluguel de Carros, I had the privilege of leading transformative changes in the vehicle rental sector in Brazil. Here are some key achievements: Innovation at the Core: 1. Customer-Centric Innovations: - First rental company to offer colorful and feature-rich cars, including imported models. - Introduced 27-hour daily rentals, youth rentals, and monthly rentals for individuals. - Offered in-car WiFi and expanded our presence in densely populated areas. 2. Digital Transformation: - Focused on digitizing processes to significantly improve the customer experience. 3. Operational Agility: - Leveraged deep understanding of asset turnover cycles to stay ahead of the market and capture value generation. 4. Strategic Alliances: - Formed alliances with manufacturers to achieve new efficiency levels. 5. Sustainability Commitment: - Proud to be the only publicly listed rental company globally certified as a B Corporation. - Implemented a decarbonization program, conscious ethanol use, and issued sustainability-linked bonds. Growth and Financial Performance: - Achieved a CAGR of 67% from 2013 to 2022, expanding our fleet from 2,400 to 212,715 cars and increasing our store count from 29 to 315. - Grew our market share from 1% to 17%, with over 1 million new customers (CPFs) in 2022. - Achieved a net revenue of R$8.6 billion, EBITDA of R$3.4 billion, and a net profit of R$815 million. - Expanded our team to 6,000 employees. Strategic Expansion: - Initiated international growth by acquiring Drive on Holidays in Portugal. Solid Capital Structure: - Maintained R$5.5 billion in cash. - Achieved an average debt maturity of 6.3 years with a cash coverage of 3.2 years. - Upgraded to 'AAA(bra)' locally and 'BB' globally. I'm proud to have positioned Movida as a leader in the car rental industry, but the most significant achievement has been building a high-performance team that continues to drive this legacy.