São Paulo, São Paulo, Brazil
I have over 20 years of experience working in B2B companies in the sales and marketing departments. This trajectory provided me significant knowledge and opportunities to structure marketing department, lead training and translation team, be responsible for regional marketing activities, organize and operationalize sales channel development plans. A multi-tasking professional; committed, focused on results and having easy relationships with people. I have a bachelor's degree in advertising and an MBA in Marketing (Universidade Anhembi Morumbi) and a Postgraduate Degree in Marketing Engineering (FIA).
Lead the strategic marketing relationship with regional sales management, serving as a trusted business partner to drive revenue growth. Develop and manage the regional marketing plan and budget aligned with sales objectives. Analyze regional business requirements, including competitive landscape, partner ecosystem, sales priorities, and optimal marketing mix. Execute and manage regional programs and events, including customer engagement initiatives, logistics, process management, and performance tracking. Monitor marketing performance through pipeline analysis, progress tracking, and budget forecasting. Own regional positioning and messaging to support demand generation, brand awareness, and sales enablement. Collaborate with corporate and industry marketing teams to refine, optimize, and approve content for regional relevance. Manage and leverage local media relationships and/or agencies to strengthen brand positioning and market visibility. Maintain a comprehensive knowledge base of market trends, messaging, content strategies, and competitive insights relevant to the region. Operate in a highly collaborative environment, ensuring transparency of activities, priorities, and business goals.
Responsible for strategy, planning, and execution of marketing campaigns aligned with sales, pre-sales, and services teams, aiming to generate qualified leads, retain and expand existing customers, and contribute to growth in key segments such as healthcare, insurance, financial, cross-industry, and commercial. Design and execute both outbound and inbound marketing campaigns. Plan and manage virtual and in-person event initiatives, from invitations to presentations and activations during and after the events. Develop case studies by conducting client interviews, writing content, and securing approval for publication. Adapt institutional materials for the Brazilian market to enhance communication effectiveness, including e-books, corporate messaging, email cadences, and more.
Coordinating, developing and running presentations on products in Seminars Online. Monitors Discussions Blog and user forums for open questions related to products and solutions areas in order to streamline and coordinate the delivery of appropriate responses. Recruiting and Enablement Channels Partner for Hyland Software: acting recruiting, building strategic plan, channel enablement, marketing campaigns, events and product workshop training organization, forecasting. Analyzes and reports the results of campaigns for their team members.
Worked together with customers to develop testimonials, case studies, and references. Developed collateral, newsletters, presentations and other materials variously related to marketing. Organized and Represented the GFS Software in national and international corporate events, trade shows, workshops. (E.g Share - Anaheim; Stock Car) Created and managed online marketing campaigns for GFS and partners’ products. Analyzed the GFS’s needs and implemented Sales Force Adapted Internacional Campaigns to Brasil in order to spread the same message for clients. Joined in Sales department activities such as booking room, timings preparation, milestones, agenda and minutes of meeting, customer visits. Responsible to manage all new software licences, overdue licences and software exclusive.
Organized events in whole process and represented the Softtek. E.g. Sap Forum, Trainings, Workshops. Build and executed the mailing maintenance. Update corporative website, intranet and visual aids. Wrote questionnaires and applied Customer Satisfaction Research with the clients. Developed and managed Marketing materials. Created, organized marketing campaigns for ERP and BI leaders in the Brazilian market, emphasizing: SAP, COGNOS and INFORMATICA. Supported Sales Department with lead generation and mapping chart of companies, scheduled meetings for Sales people and keep contact with prospection customer. Generated reports to the Sales Director. Researched information about trend market and technology before to keep contact with customers or prospect to understand their needs.