Evergem, Flemish Region, Belgium
Throughout my career, I've cultivated a reputation for creative problem-solving, whether it's approaching complex coding challenges, devising innovative business strategies, or crafting visually compelling designs. Creativity is not just a skill for me; it's a way of life, and I find joy in applying it to everything I do. My journey has been multifaceted, spanning roles in digital marketing, martech, CRM consultancy, and digital design, where I've had the privilege of working with diverse teams to bridge gaps and drive collaboration. My comprehensive understanding of these disciplines allows me to excel as a natural problem solver, adept at aligning varying perspectives and fostering productive teamwork. My recent projects, such as developing a temporary event website with live updating QR codes, building Python-based web services for financial data analysis, and spearheading the digital transformation of a B2B company using HubSpot, demonstrate my technical prowess. I am well-versed in a range of technologies, from Ruby on Rails to Python ML ecosystems, and have experience with cloud services like AWS, Vercel and Heroku. My journey has also taken me through the worlds of art direction and managerial roles, where I've rebranded pharmaceutical brands, managed digital departments, and implemented omnichannel retail strategies. This diverse experience has honed my ability to manage complex projects and teams effectively.
Digital Marketing / CRM Specialist 2022 - 2023 Spearheaded the digital transformation of a B2B company by implementing HubSpot as a CRM system. Developed middleware to ingest Business Central data into HubSpot (via API), and set up API to provide extra functionality to front-ends (using Python/Flask). Set up Zapier to enhance functionality where HubSpot was lacking. Provided strategic advice, served as a liaison between management, sales, marketing, and IT, and developed a long-term plan for CRM, database-driven and inbound marketing, customer experience, and NPS measurement implementation. Art Direction 2020-2022 Collaborated with a creative director as a technical art director to rebrand a pharmaceutical brand. Designed new packaging, visual identity, and brand style, and produced 3D simulations, virtual and physical mockups, and motion graphics. Digital Marketing & Marketing Technology Specialist 2018-2020 Responsibilities: Assisting the Saint-Gobain Gyproc team with developing a new website (Drupal), setting up a digital (marketing) tooling landscape (Mailchimp, Trello, Zebrix Digital Signage, HubSpot, Showpad). Setting up a DAM (Bynder + workflow), assisting in operational matters (filling DAM, automating bulk uploads through scripting). Giving strategic advice to the marketing director, added to the marketing & technical staff team. Creating effective flows between ERP/CRM/PIM and the digital marketing tooling layer. Created ‘digital landscape’ of tools and platforms, used by the marketing department to embark on a new digital and data-driven journey. In my consulting role I advised the marketing director on digital strategy for the marketing department, challenged the other departments with new capabilities and opportunities. Informed and trained the marketing staff about digital developments, tools and trends. Focus on task automation, marketing automation, data quality and migration of large datasets.
Managing a multi-disciplinary department. Our four leaf clover department consists of a collection artwork division, a photography & studio division, a Marcom & DTP division and a webdevelopment and e-commerce division.