Zürich Metropolitan Area
Passionate marketing manager & leader with 13 years+ experience in FMCG industry with strong track record in innovation management, strategic brand planning, trade marketing and change management.
Additional responsibility for category management, consumer & market research
-Building an innovation team from scratch -Development of innovation strategy and innovation pipeline -Identification of trends, creation of market analyses and consumer surveys, including establishing learnings, insights, and business opportunities -Responsibility for innovation processes as well as ensuring efficient collaboration between departments -Promoting a culture of innovation within Lindt & Sprüngli including implementation of agile innovation methods -Professional and personnel leadership of the innovation team
Head of National Channel Marketing team (16 people) in Switzerland. -Responsibility for national channel marketing in sales channels retail trade, petrol, online, horeca, convenience, at work and wholesale -Development of channels strategies for the entire customer portfolio -Development & execution of channel-specific, impactful sales promotions for the entire brand portfolio -Leader of an internal graphic agency
Responsibility for all Still Drinks brands incl. leading of sub-team (3 people) within the Shopper Marketing team. Tasks: • Strategic development of Still drinks brands (Water/Tea/Plant based beverages) • Leading of cross-functional teams for annual Business Process in Still drinks • Development and driving of brand vision and programs in all channels for Still drinks • Lead of innovation process for still drinks (From Business Case to customer sell-ins incl. market execution) • End-to-end responsibility for national brand promotions in Retail and Out-of-home (Horeca/Convenience) • Debuty shopper team leader
Project management and strategic portfolio management Tasks: • Managing & developing of portfolio strategy (Occasion, Brand, Pack, Price, Channel) • Development of long-term strategies for customers in collaboration with Key Account Managers • Identification of market opportunities • Lead of innovation process for VALSER water (from business case to market implementation) • Proactively supporting the Senior Management in developing the annual business plans • Designing & providing cross-functional training on the portfolio strategies Internal “Fast Forward Program” (program for identification and development of executive managers) completed incl. best practice award
Supporting consulting projects for Swiss and International FMCG customers: - Innovation projects (product innovation & communication) - Qualitative and quantitative market research projects
- Teaching of apprentices - Expert at final apprenticeship examination
Marketing Assistant in Entertainment & Devices & PR