Pedreguer, Valencian Community, Spain
I’m a senior brand identity designer and art director with 20+ years of experience, working at the intersection of strategy, clarity and visual systems. I help brands and creative teams shape identities that are reduced, consistent and meaningful, not driven by trends, but by intent. My work focuses on building systems that provide direction and stand the test of time. After many years working with agencies and brands in the Netherlands, I’ve recently relocated to Spain and now operate remote-first across Europe and internationally. I typically collaborate with: – branding and design studios – in-house brand teams – companies in transition or repositioning phases My role often sits between strategy and execution: defining the visual language, setting the creative direction and supporting teams during rollout and implementation. Currently open to senior freelance, interim or project-based collaborations. Portfolio → www.deep.nl
Leading brand identity projects focused on clarity, reduction and strong visual systems. I work independently and in collaboration with agencies and in-house teams on rebranding trajectories, identity systems and creative direction.
Brand identity ontwikkeling