Relly Annett-Baker

Head of UX Content Strategy for Google Corporate Engineering

Hove, England, United Kingdom

About

I'm a highly experienced UX content strategist and design manager. I specialize in content strategy and design for internal tools like service desk support systems and performance management tools, along with other enterprise software, product content, UI microcopy, and content modeling. I work with content creators of all kinds to create flexible, reusable, structured content. I have experience managing teams of content and product designers at all levels, as well as running communities of practice for other content practitioners in organizations. I also teach workshops and speak at conferences around the world. Some of my past clients and employers have included ClearScore, Financial Conduct Authority, Alphagov (the pilot project for GDS), CERN, government departments, universities, non-profits and e-commerce retailers, as well as partnering with agencies. Photo by TimMossHolder on Unsplash

Experience

  • Google (London, England, United Kingdom)
    • Head of UX Content Strategy, Corporate Engineering
      Jun 2023 - Present · 3 yrs 1 mo

      Leading a 25+ team of UX writers/content designers and technical writers for Google's internal tools organization. My team drives content strategy for our ecosystem of HR, culture, finance, legal and compliance, security, real estate, IT and supply, and support products used by tens of thousands of Googlers around the world.

    • UX Content Strategy Manager
      Aug 2022 - Jun 2023 · 11 mos

      Looking after some chunky internal tools for core engineering and managing a team across several timezones.

  • Head of Content Strategy at ClearScore
    Nov 2020 - Jun 2022 · 1 yr 8 mos

    Headed up the content and product design team, created and implemented the integrated content and localisation strategy, ran the content community of practice and was all-round head cheerleader for copy, UX writing, content design and content strategy at ClearScore. I particularly enjoed managing and mentoring our designers, helping shape their growth, as well as guiding our overall product content direction through being the discipline head for content design. I grew the content design team from 0 to a fully-fledged team, with 8 content designers across our product and beyond.

  • Senior Content Designer at Zone
    Aug 2019 - Jun 2020 · 11 mos

    Work with the Financial Conduct Authority, Crown Commercial Service, and other agency clients. Full details on request.

  • UX Content Strategist (consulting) at Various Freelance
    Apr 2008 - Jun 2019 · 11 yrs 3 mos

    Content strategy and copy design work, with emphasis on UX design partnerships and implementing content strategies such as tone and voice work, auditing, across-the-product microcopy, testing content, and e-commerce implementations, training and developing teams, managing copywriters, designers and content designers as interim head / manager