Atlanta, Georgia, United States
I’m a bilingual Senior Graphic Designer, with vast experience working with the English and Spanish markets, since 2004 in the United States and abroad. My top strengths are strategic, agile oriented, and arranger. Awarded as a top performer, great collaborative spirit, outstanding contributor, proffesionalism, dedication and as an effective communicator, I always pursue going above and beyond my responsibilities. I posess extensive years of experience in online and offline multi-channels. I have vast knowledge in building and maintaining brand systems by partering with cross-functional teams, external partners and agencies. In addition I have experience in developing and implementing new processes, project management, strategic problem solving, timelines and people management with a high standard and a profound passion for brand excellence. Wide understanding of brand application and strategies for more than 25 years.
• Collaborating closely with the project managers, and stakeholders from Marketing, Regulatory, R&D, Packaging, Quality Assurance, and Operations to facilitate and get all the input needed for labeling in NPD and SE projects. • Project managing the entire labeling approval life cycle from initiation to implementation, by tracking and managing project schedules and supporting production plant needs and suppliers. • As a senior, collaborating closely with the Labeling manager and Shared Services Director to develop strategies and improvements to the labeling approval process. • Frequently providing training, art direction, and mentoring. Managing a team of 8 people. • Possess an understanding of the EMEA, Japan, and FDA medical device regulations. • Coordinating labeling design, leading meetings with cross-functional teams and Senior Leadership • Constantly measuring milestones to gauge progress and insights to make better decisions. Developing project execution strategies depending on the project's complexity. • As a BD Brand Ambassador since 2021, collaborating with the Strategic Brand Office to champion the Brand across the company worldwide. • Volunteering as a leader for the AD&E program. Leading a group of 20 people in initiatives and events across BDX.
• Client vision, relationship building, and supplier management • Provided freelance services to multiple companies such as: - Marketing: Merial Inc (Atlanta), Plaza del Sol (Orlando). Developed digital and print collateral materials. - Product development: Speartek (Atlanta). Developed multiple apps’ brand identity and UX design. - Advertising agencies: The Latin Box (Atlanta). Served as a Senior Graphic Designer. - PR agencies: Fleishman-Hillard (Atlanta). Developed bilingual print publications and collateral for the agency’s clients, the CDC and the US Health Department - Small businesses - Locally and abroad: Developed several brand identities/standards and collateral for all channels, including the web. - Editorial companies: Atlanta Latino & La Vision Newspapers as a newspaper layout designer and production manager - Outdoor: Kudos Print Media & others (Atlanta). As an outdoor/signs senior creative designer and project and production manager
• Planned, developed and managed an extensive variety of digital content for “The Studio” company’s platform. • Ensured consistent application of the brand in the creative production process. • Partnered with In-house Agency to manage the post-production and traffic for new assets and materials. Trained, coached and mentored other designers. Managed workload. • Partnered with marketing and creative stakeholders to integrate content strategies for the platform; as well as to capture requirements, address functionality feedback/issues, estimations and deadlines. • Constantly oversaw user needs and effectively reached the target audience by creating, delivering and governing content activities. • Implemented platform optimization best practices and strategies to improve organic search, functionality and customer service. • Continually oversaw digital product enhancement using UX visual design skills; sketching, wire-framing, and prototyping to develop creative workarounds to solve complex UX challenges. Closely collaborated with product developers. • Worked with vendors/stakeholders to manage large projects assigned from start to completion. • Tracked key content metrics to measure success and identify areas of improvement.
Volunteered design skills to develop a non-profit monthly magazine to support a Hispanic Soccer League. This non-profit organization, offers opportunities to vulnerable hispanic youth and their families, to practice sports in a safe environment.
Developed page layouts, content, and other design elements for print and online weekly editions. Created advertising materials, oversaw approvals, and managed production, editing, and design deadlines to make sure all was delivered in time, in collaboration with the vendor.