Greater Nuremberg Metropolitan Area
My educational background includes business informatics, marketing and statistics - my professional passion is empowering people and creating ROI from analytics, customer feedback and market intelligence.
As Managing Director of PULS, I am continuing its mission to empower brands and businesses through deep customer understanding and market research. With strategic vision and a passion for innovation, we are transforming data, insights, and emotions into real market success.
I joined the management team at puls to further develop the institute's strategy and success story. For 30 years, puls has focused on ensuring the market success of companies through implementation-oriented market research and the resulting recommendations for action. Highly qualified researchers and analysts work on the implementation of customized studies tailored to our client's needs. At puls, there is no market research project without concrete recommendations for better decisions and strategies. The guiding principle of the work at puls is our promise “For Better Decisions”. A steadily growing number of national and international companies are convinced by the brand navigation concept developed by puls. Global players such as Santander, Mercedes-Benz, Consorsbank, GORE-TEX, Quirin, mobile.de, TÜV Süd or STABILO secure their further growth through customized market research by puls, as do medium-sized companies.
Within the biggest Family Business Excellence Network in Germany, I am its designated expert on Market Understanding, Market Research and Data-Driven Decision Making specifically in Family Businesses.
Lectures and Presentations about AI-based Analytics, Marketing Research, Data Literacy, Big Data and Future Trends at international conferences and exhibitions including e.g. Big Data Marketing Days, Big Data Conference Europe, Predictive Analytics World, planung & analyse Insights, Tag der Schweizer Garagisten, ISPO MUNICH, GOR - General Online Research, LINK Tag der Marktforschung, immohealthcare Congress, SHIFT Conference, HWZ Hochschule für Wirtschaft Zürich, etc.
Lecturer and Volunteer Guest Lecturer for Market and Competitve Intelligence in several organisations, e.g. at KV Business School Zurich, HWZ Hochschule für Wirtschaft Zürich, University of Bamberg, Swiss Insights, University of Geneva.
Member of LINK's Executive Board and Head of the Marketing Research Division managing ~40 employees across three locations in Switzerland (Zurich, Lucerne, Lausanne). - Management of the marketing research teams incl. (re-)organisation; recruitment, retention, development and training of the staff - Revenue turnaround and securing of a sufficient profitability, multi-mio. P&L responsibility in CHF - Responsibility for the business unit's objectives and strategy - Successful establishment and development of new business areas - Development and introduction of new products in the area of SaaS, syndicated studies, AI-based customer intelligence, digitized and agile research - Building and maintenance of a strong network of international partners - Responsibility for strategic proposals, supervision of strategic projects and key accounts, business development activities incl. up and cross-selling measures - Establishment of a Thought Leadership-based marketing strategy - Marketing activities, such as conception of new events, mailings, content development for (digital) marketing activities and a new corporate website - Presentation at international conferences and exhibitions - PMI Post-Merger-Integration management of LINK's marketing research division into the YouGov group
Member at SWISS INSIGHTS (former vsms Verband Schweizer Markt- und Sozialforschung); between Feb 19 and Feb 21 member of the board: Special responsibility for managing the conference of institutional members (RTK)