Charles Reid

VP of Marketing at Jotform | MBA

San Francisco Bay Area

About

I’m a SaaS marketing leader with a passion for scaling brands from scrappy to category-defining. I recently rejoined Jotform as VP of Marketing, where I previously helped drive 60X revenue growth and built a 26-person team spanning brand, content, SEO, partnerships, and more. Before returning, I led marketing at Clearstory, where I helped operationalize the team, hired first-time demand gen and event marketers, and drove the highest marketing-sourced revenue in company history. I'm at my best turning marketing into an engine — building high-output teams, sharpening product story, and collaborating cross-functionally. Builder of Teams & Brands • Speaker @ Dreamforce and INBOUND • MBA • Dad

Experience

  • VP of Marketing at Jotform
    Jun 2025 - Present · 1 yr 2 mos

  • VP of Marketing at Clearstory
    Jun 2024 - Jun 2025 · 1 yr 1 mo

  • Full-time parenting at Career Break
    Oct 2023 - Jun 2024 · 9 mos

    My wife and I welcomed a daughter to our family in June 2023, so I enjoyed a brief career break starting in October to spend some time at home. Also started an MBA program during this time through Boston University.

  • Jotform (9 yrs 1 mo)
    • Vice President of Marketing and Communications
      Feb 2019 - Oct 2023 · 4 yrs 9 mos

      •Oversaw 26-person Marketing department and the San Francisco office, including partnerships, product marketing, content, SEO, video, communications, brand, and user research. •60X revenue growth in my 9 years with Jotform. •Helped launch dozens of product and features adopted by hundreds of thousands of users. •Directed content engine that produced millions of words of written content and hundreds of hours of video, resulting in more than 500,000 monthly page views for the blog and more than 35,000 YouTube subscribers. •Speaker at Dreamforce 2023, with over 100 attendees to my talk on improving online form performance. •Developed more than 50 customer case studies, including with the University of San Francisco, Jones Soda, influencer Sara Fabel, the Cincinnati Zoo, and Mikes Bikes. •Acted as Jotform spokesperson on company videos, news interviews, and podcasts which have garnered more than 1 million views/listeners. •Oversaw CEO's bestselling book campaign, leading to multiple Wall Street Journal and Publishers Weekly bestseller lists. •Introduced office and HR initiatives like professional development, wellness, and hybrid office policy.

    • Director of Communications
      Oct 2014 - Feb 2019 · 4 yrs 5 mos

      •Landed dozens of media placements for Jotform, including in CIO, Bloomberg BNA, Entrepreneur (print edition), Tech Republic, and more. Developed relationships with dozens of strategic partners, including Square, PayPal, Zapier, Adobe, Asana, Trello, and more. •Posted a tweet that was retweeted by Jack Dorsey.

  • Technical Copywriter at PK Safety
    Jun 2012 - Oct 2013 · 1 yr 5 mos