Rehab A. Elrefaei

Performance & Operational Effectiveness

Egypt

About

๐—œ ๐—ต๐—ฒ๐—น๐—ฝ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐— ๐—˜๐˜€ ๐—บ๐—ฎ๐—ธ๐—ฒ ๐˜€๐—ฒ๐—ป๐˜€๐—ฒ ๐—ผ๐—ณ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ฟ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ฒ๐˜€๐˜‚๐—น๐˜๐˜€ ๐—ฎ๐—ฟ๐—ฒ๐—ปโ€™๐˜ ๐—ถ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ป๐—ด. Performance & operational issues can stem from people, quality, training, or operations, but in practice, they often involve a combination of system design, leadership expectations, workflows, and capability. I work with organizations where results are inconsistent, pressure is increasing, or improvement efforts havenโ€™t delivered the expected impact. My role is to help leaders understand what is actually driving performance, where effort should be focused first, and what sequence of actions makes sense. This diagnostic work creates clarity, alignment, and better decisions, whether the next step involves process changes, capability building, leadership action, or further operational work. I support small and growing companies - as well as leaders operating within them - in making informed performance and operational decisions that reduce wasted effort and increase the likelihood of real improvement.

Experience

  • Performance Management & Operations Consultant at Ongoing Project-Based
    Jan 2025 - Present ยท 1 yr 6 mos

    Co-leading organizational, performance, and people development initiatives for a growing SME. โ€ข Designing the organizational structure and role clarity โ€ข Creating operational job descriptions โ€ข Building PMS framework (KPIs, expectations, review rhythm) โ€ข Mapping workflows to identify bottlenecks and gaps โ€ข Supporting SOP development โ€ข Coaching team leads on communication, leadership, and performance habits โ€ข Co-designing training and coaching programs based on performance needs ๐…๐จ๐œ๐ฎ๐ฌ: Building applicable systems that improve clarity, communication, learning, and team effectiveness inside SMEs.

  • Training & Development Specialist (Soft Skills & Performance) at Freelance
    Nov 2018 - Present ยท 7 yrs 8 mos

    Design and deliver practical training programs that build communication, mindset, and performance skills for individuals and teams. โ€ข Delivered 550+ hours of training across SMEs, NGOs, and youth programs โ€ข Designed full workshop content, including activities, flow, and learning tools โ€ข Delivered experiential sessions using mindset, behavioral, and coaching frameworks โ€ข Focus areas: communication, collaboration, proactive mindset, customer experience, and personal effectiveness

  • Performance & Career Coach (NLP Practitioner) at Freelance
    Jan 2015 - Present ยท 11 yrs 6 mos

    Provide coaching for professionals seeking clarity, confidence, and improved performance. โ€ข 1,600+ hours of coaching โ€ข Focus on career direction, emotional regulation, performance habits, leadership, and communication โ€ข Use structured coaching frameworks integrated with performance development tools

  • Customer Experience & Operations Performance (Combined Experience) at Sutherland
    Sep 2019 - Nov 2023 ยท 4 yrs 3 mos

    Held multiple roles focused on improving team performance, communication, and customer experience. โ€ข Coached frontline teams and leaders to improve KPIs and quality โ€ข Led onboarding and performance coaching for mixed on-site/hybrid teams โ€ข Analyzed reporting data to support operational decisions โ€ข Managed escalations and supported cross-team collaboration โ€ข Worked closely with QA and Ops to strengthen performance practices This operational foundation supports my consulting work by providing real insight into performance, workflow, and communication challenges within teams.

  • Business Development Lead (Startup Environment) at AbNormal
    Sep 2017 - Sep 2018 ยท 1 yr 1 mo

    Contributed to the development of the startupโ€™s business model and operational strategy during the early ideation phase. Supported market research, partnership building, and securing a service fund through an incubator program.