Regina Roos

......Challenge - Connect - Create: Inspire - GROWTH requires PAIN - Surround yourself with strong people , who want to grow and with Ikigai - MUT is short for Make the Unexpected Transformation - CHANGE

Baden, Aargau, Switzerland

About

With over twenty years in Key Account Management, Sales Management, and Business Development across Australia, Asia, Chile, and Central Europe, I bring a global perspective to driving technology adoption. Today, my focus is on advancing e-Mobility and Battery Energy Storage (BESS) solutions that increase reliability and speed up time-to-market. At Typhoon HIL, I serve as Senior Sales Developer for e-Mobility and BESS, working with a dynamic team to deliver hardware-in-the-loop (HIL) Solutions. These tools enable faster, safer, and more reliable power electronics development—empowering companies to innovate with confidence, from R&D through the entire customer journey I leverage my sales DNA, international networking skills, and cultural adaptability to build strong customer relationships and open new markets. Beyond my commercial role, I contribute actively to the IEEE community, support Diversity & Inclusion initiatives, and engage as a panel speaker and technical paper presenter. Passionate about mentoring the next generation of sales talent, I also dedicate personal time to the SolarButterfly Project, promoting sustainable innovation worldwide.

Experience

  • Guest Lecturer at Behörden Spiegel
    May 2026 - Present · 3 mos

    Die Veranstaltungsreihe „Führungskräfte Forum“ des Behörden Spiegel richtet sich in erster Linie an die politischen Spitzenkräfte und Entscheidungsträger der öffentlichen Verwaltung. Im einem Kreis zwischen 20 bis 150 Teilnehmern können auf diesen Veranstaltungen aktuelle Themen mit Experten aus Politik, Verwaltung und Wissenschaft diskutiert werden. Die Events informieren regelmäßig, unabhängig, kompetent und zuverlässig über die wichtigen und drängenden Fragen im öffentlichen Sektor. Die Veranstaltungsreihe soll dazu beitragen, das Thema „Digitalisierung in der Verwaltung und Last Mile Infrastructure with UAV “ in Deutschland attraktiver und transparenter zu machen, die inhaltliche Qualität und Vielfalt bestimmter Projekte zu analysieren und Lösungsmöglichkeiten für typische Problemlagen aufzuzeigen.

  • Advisor Sales to the Board for DACH Region at Viimatech Digital Oy
    Nov 2023 - Present · 2 yrs 9 mos

  • Typhoon HIL, Inc. (5 yrs 10 mos)
    • Sales Development - Europe /DACH Region - Automotive , Industry , BESS , Grid Modernization
      Jan 2024 - Present · 2 yrs 7 mos

      A seamlessly integrated model-based engineering environment where one and only one model is used in the design, testing, validation, system integration, and throughout the lifecycle of your digital power product is our North Star. Our vertically integrated technology stack combined with our agile approach to product development enables us to accelerate our march towards this ideal. We provide the easiest to use and quickest to deploy Hardware in the Loop (HIL) testing tools while concurrently evolving all our products and solutions. No matter the industry or the needs, from power electronics and e-Mobility to grid modernization, the ease-of-use and seamless integration is essential to supercharge your projects and drive your competitiveness.

    • Senior Sales Development Lead Europe at Typhoon HIL Inc.
      Oct 2021 - Present · 4 yrs 10 mos

      Typhoon HIL Inc. is the market and technology leader in the rapidly-growing field of ultra-high-fidelity controller-Hardware-in-the-Loop (C-HIL) simulation for power electronics, microgrids, and distribution networks. We provide industry-proven, vertically integrated test solutions along with the highest-quality customer support. The company was founded in 2008 and since then has been creating products distinguished by the ultimate ease of use, unrivaled performance, leading-edge technology, and affordability. Designed with love, from the ground up, Typhoon HIL tools offer a unique user experience free of third-party software and hardware complexities. As a result, Typhoon HIL Control Center, with all the libraries installs with a single click, models compile in seconds, digital inputs are sampled as low as at a 3.5 ns resolution, and real-time simulation runs with a time step as low as 200 ns on the latest generation of Typhoon HIL products. We deeply believe that less is more when it comes to test equipment that our customers love. We stand behind our seamlessly integrated technology stack, from Typhoon HIL’s application-specific processors and ultra-robust numerical solver all the way to the Schematic Editor, SCADA system, and TyphoonTest testing automation. The complete technology stack empowers our customers to continuously exceed their controller software quality, performance, and time-to-market goals.

    • VP Business Development and Key-Account Management
      Oct 2020 - Present · 5 yrs 10 mos

      In a world that depends on reliable and resilient energy systems Typhoon HIL is revolutionizing the way electrical component and system manufacturers develop their products and ensure highest performance, functionality and quality for their customers. Typhoon HIL transforms performance delivery with Digital Twins in customer journey

  • Digital Transformation Advisor at Conti Advanced Business Learning
    Mar 2023 - Present · 3 yrs 5 mos

    The founder, Giuseppe Conti, became a corporate trainer at Procter & Gamble in 1998, in parallel with his Procurement career. In 2005, he started teaching in the field of negotiation at the leading Business Schools in Europe, while continuing to negotiate real-life deals with blue-chip multinationals. Building on this unique combination of teaching at the highest levels and over 25 years of negotiation and influencing expertise in a corporate environment, Giuseppe decided to launch Conti Advanced Business Learning in 2014 to offer “Real-life negotiation & influencing training that gets results” Having supported Giuseppe during various workshops as observer, advisor and being trained by Oxford Business School and completed the INSEAD Digital Business Transformation Program, I am excited to engage in customer journey for growth and impacting on negotiation and influencing capabilities. Check out : https://posts.gle/zfPg9C

  • Boardmember ECPE Association at ECPE European Center for Power Electronics
    Mar 2023 - Present · 3 yrs 5 mos

    ECPE European Center for Power Electronics e.V., founded in 2003 is the leading industry-driven Research Network in the field of Power Electronics in Europe with more than 200 member organizations, comprising Member companies and Competence Centres. https://www.ecpe.org/network/board-staff/board-of-directors/