Dhaka, Bangladesh
Results-driven passionate Brand Professional with 10+ years of professional experience and a proven knowledge of brand management, brand communication and brand promotion. Aiming to leverage own skills to successfully perform my role to meet and exceed goals.
a. Develop strategies and plans for the assigned brand- ‘Rupayan CITY’- First City Brand in Bangladesh, in alignment with the overall business objective. b. Oversee the development and management of brand guidelines, including visual identity, messaging, and tone of voice. c. Performing media planning and measuring the outcome accordingly. d. Work closely with creative team and agency to develop different creative designs along with managing creative briefs. e. Undertake all market research for obtaining feedback on various aspects of own brands, competitors' brands and customers' insight. f. Develop and execute integrated marketing campaigns combining ATL, BTL and Digital targeting high-net-worth individuals and luxury lifestyle segments. g. Manage brand partnerships and collaborations to enhance brand visibility and reach. h. Monitoring competitors’ activities, providing regular reports on ROIs and KPIs, develop sales tools and collateral. i. Key Achievements: Successfully accomplished promotional campaign ‘Grand Carnival’ and onboarded ‘International All- rounder Bangladeshi Cricketer and Celebrity- Shakib Al Hasan as Brand Ambassador.
a. Develop strategies for the assigned brands- ‘Bajaj Discover, Platina & CT 100’ in alignment with the overall Bajaj Auto’s plan for Bangladesh. b. Plan and execute marketing activities to establish and maintain the brand presence, develop suitable initiatives to ensure the brand’s positioning and identity. c. Performing media planning as per the brand’s tone of voice and measuring the outcome. d. Work closely with creative team and agency to develop different creative designs along with managing creative briefs. e. Plan, implement and monitor the effectiveness of various campaigns, especially digital marketing campaigns, BTL activities and sales promotional drives at dealer and consumer level. f. Conducting all market research tasks for obtaining feedback on various insights on own brands and competitors'. g. Synchronizing the activities of ATL, BTL, Digital, Research Agencies and Call Centre to reach the 'Target Group' of audience, get their feedback and portraying these in reports for effective decision making. h. Monitoring competitors’ activities, performing Brand Business Review and develop sales tools and collateral. i. Key Achievements: Currently handling 'Commuter Deluxe' brand - ‘Bajaj Discover’, the most popular and highest selling commuter motorcycle brand in Bangladesh along with 'Commuter Standard' brands-'Bajaj Platina' and 'Bajaj CT100'. Successfully launched digital and nationwide BTL campaigns for new Bajaj 'Discover' series and Bajaj Lead App.
a. To analyze and develop plans, execute projects and take initiatives on how brands of hygiene portfolio- i.e., Bashundhara Baby Diaper, Monalisa Sanitary Napkin, Bashundhara Mosquito Coil and International Food Chain Brand – ‘Baba Rafi’ to be positioned. b. Plan, develop strategies and execute marketing activities to establish and maintain brand presence of the assigned brands. c. Oversee media planning, supervise and coordinate activities of enlisted agencies. d. Key Achievements: Successfully launched nationwide activation program for ‘Monalisa Sanitary Napkin’, expanded the International Food Chain Brand – ‘Baba Rafi’.
a. Contributing to marketing plans and strategies & initiate activities to develop new businesses and retain the existing ones as per the plan. b. Preparing proposals & writing contents of the official PPT, Brochure, e-mail etc. to communicate with clients and handling vendors, advertisement/ promotional related tasks. c. Key Achievements: Effectively handled clients and accomplished communication and promotional activities, collection & recovery related assignments as required.
a. Developing new samples & communicating with buyers. b. ATL & BTL Communication, managing vendors & assist Shanghai office to prepare the ‘Marketing plan’ for Bangladesh-Maxim. c. Performing market survey, managing the projects and upholding the ‘Brand Image’ by providing superior service to the buyers. d. Key Achievements: Successfully handled high value accounts like Marks & Spencer (M & S).