Reet M.

VP of Field Marketing & DemandGen

San Francisco Bay Area

About

I believe great marketing starts and ends with the customer, delivering the right message to the right person at the right time. Over 15+ years, I’ve led revenue and growth marketing at startups and global tech companies, including Google Cloud, Okta, Crowdstrike and SuccessFactors. I build and scale high-performing teams, define marketing strategy, and create programs that drive measurable pipeline and revenue. I thrive on experimenting, iterating, and finding new ways to connect with customers while empowering teams to do their best work. A lifelong learner, I combine creativity with data to deliver marketing that moves both the business and the customer forward. Specialties: * Revenue & Pipeline Growth, Demand Generation, Customer Marketing * ABM, Partner & Regional Marketing, Integrated Campaigns, Digital Marketing * Team Leadership, Development & Mentoring * Marketing Operations & Analytics * Customer-Centric Messaging & Positioning

Experience

  • VP, Global Field Marketing & Campaigns at Redis
    Oct 2025 - Present · 10 mos

  • Growth Advisor at Multiple
    Jun 2025 - Present · 1 yr 2 mos

    Breakout: An AI-powered sales agent that helps B2B SaaS companies turn inbound website traffic into qualified meetings—automatically. Backed by Village Global, Recall, and Z21 Ventures. Stealth AI Martech: Helping shape product and feature priorities to deliver AI-powered nurture experiences at scale.

  • VP, Growth Marketing at CrowdStrike
    Dec 2024 - May 2025 · 6 mos

    As VP of Growth Marketing at CrowdStrike, I led global digital paid marketing and demand operations, driving measurable growth through close collaboration with product marketing, global campaigns, regional marketing teams, and analytics. I guided strategies that generated net-new logo acquisition and customer expansion, maximizing pipeline and ROI across paid channels. By leading a high-performing team, we delivered data-driven results and optimized marketing investments to meet business objectives.

  • CMO at Honeycomb.io
    May 2023 - Oct 2024 · 1 yr 6 mos

    At Honeycomb, I led global marketing, encompassing product marketing, corporate marketing, growth marketing/demand generation, marketing operations, and developer relations. Through strategic leadership and cross-functional collaboration, I helped drive 40%+ year-over-year growth, optimizing marketing strategies to accelerate business performance.

  • Vice President of Field Marketing and Demand Gen at Okta
    Jun 2021 - May 2023 · 2 yrs

    At Okta, I led global campaigns, digital marketing, and events, collaborating with AMER and APAC regional teams to drive growth. I oversaw segment marketing across Strategic, Enterprise, Commercial, and Public Sector, as well as partner marketing, all aimed at supporting Okta’s growth from $1B to $2B. By aligning regional and global efforts, we executed data-driven strategies to maximize impact and drive business results.