Portland, Oregon, United States
Hoffmanoffices.com Designer with 8+ years experience in digital products, e-commerce marketing, visual identity systems, brand development and creative direction. Selected clients across decentralized tech, fashion, beauty and sports entertainment industries: Protocol Labs, Converse, Carhartt, NBA, Canada Goose, Barbie, SK-II Additional experience with automotive clients: Jeep, Ram, Dodge, Chrysler, Alfa Romeo
Directs visual identity system creation and brand development for Web3 clients seeking seed capital, while building internal protocols in a start-up environment. Spearheading strategic design direction, crafting compelling brand narratives and executing high-impact marketing collateral to position clients as leaders in the competitive blockchain technology market.
Led digital product and marketing design for internal projects at a fast-growing software R&D company. Collaborated with cross-functional teams to create cohesive, innovative design solutions that stimulated growth in the open-source technology market.
Drove digital art direction, content creation and brand evolution for Converse’s global e-commerce platforms while conceptualizing and executing seasonal global campaigns and extensions. Collaborated with cross-functional teams to meet sales objectives.
Offered UX, digital design and campaign expertise in an agency environment to inform development of global projects for Canada Goose, Carhartt, NBA, Jeep, and SK-II in addition to working closely with strategy to pitch new business opportunities.