Windsor, Ontario, Canada
In short, I help B2B SaaS companies turn marketing into measurable growth. My name is Rebecca and I am a bilingual content-driven digital marketing professional specializing in strategies that attract, engage, and convert the right people at the right time. With over a decade of experience, I've helped brands ranging from startups to enterprise organizations scale their online presence and drive recurring revenue. A few highlights ✨Launched and optimized 30+ websites and several company re-brands during my time at agencies with organizations including Xerox, Jiffy Lube, Milano Bakeries, Yogen Fruz ✨Led demand generation programs that grew a global voice over marketplace (Voices.com) from 400k to 1.4 million users in less than four years ✨Currently I'm focused on the growth of a visual marketing software in the destination marketing industry with a combined focus in demand generation and product marketing
As the Manager for the Demand Generation team, I owned paid media strategy, organic traffic acquisition as well as the email journey for leads and customers. Some of my other responsibilities included: -Leading weekly project prioritization sessions with the marketing team -Overseeing all email marketing campaigns in Pardot, providing strategy for list segmentation, personalized onboarding journeys, and always-on drip campaigns -Map ABM activities with the customer marketing manager to identify content gaps or missing opportunities for our multi-channel campaigns -Worked closely with new business and retention sales teams to launch dedicated campaigns targeting specific industries and interests -Worked with the paid channel specialist on search, display, YouTube and re-marketing initiatives -Leading the strategy for influencer and affiliate marketing programs -Leading the organic search strategy (SEO) and traffic acquisition initiatives, A/B testing channels, and messaging that attract the ideal qualified customers -Conducting retrospectives and articulating campaign success to the leadership team through formal presentations and analysis
As the channel specialist for SEO & CRO, I was equally responsible for driving organic traffic, as I was for optimizing organic and paid activities for the highest possible conversion rate. Some of my responsibilities include: -Leading monthly SEO Working Group sessions with content & IT where we prioritize, plan & discuss improvements that impact our overall website health and ultimately drive traffic -Leading quarterly SEO review sessions that highlight major projects & improvements -Providing valuable input, research and strategy suggestions to inform the content team to produce written and video content optimized for search -Collaborating with Product teams & IT on technical project requirements -Measuring keyword performance & analyzing organic traffic fluctuations -Continually optimizing for the latest SEO features & opportunities to stay ahead of the curve
As the channel specialist, email I was responsible for communicating to both our voice talent and client audiences that utilize the voice over marketplace. This included, but was not limited to: -Creating compelling copy and launching email marketing campaigns to help sales teams reach their targets -Establishing and optimizing the email automation flow from sign-up, important milestones and common touchpoints with our audiences -Leveraging Salesforce data to create reports to better understand and target new and existing audiences -Assisting other departments to reach their goals with the help of email marketing -Optimizing email copy and subject lines through A/B testing and results analysis -Learning and growing constantly as the in-house Pardot and email marketing expert
As an account representative, I was the guiding light for all clients in the complex process of website design and digital marketing projects. My responsibilities included: •Managing a portfolio of clients •Assisting senior management with digital strategy development •Being the liaison between clients and the tbk team •Guiding and leading clients through website design and website enhancement projects •Guiding clients through paid media projects (Google AdWords) and providing account optimizations and improvements •Leading the team to compile ongoing production and performance reports •Assisting with ongoing service solution offers to clients •Leading client and staff meetings •Creating content , calendars and strategy for blog, email and social media campaigns
My responsibilities as a digital marketing manager included creating and posting social media content, creating compelling blog and website content, and optimizing all content for search engines to ultimately help my clients get found online. Additional responsibilities included: •Creating and monitoring email marketing and lead generation campaigns •Managing technical website changes (basic HTML & CSS) and landing page creation for clients using CMS and COS platforms such as Hubspot and Wordpress •Developing and maintaining organic social media strategies for clients across LinkedIn, Twitter, Facebook & YouTube. •Content creation including blogs, Ebooks, meta and web page content •Designing graphics for social media using Adobe Photoshop and Illustrator •Project Management and project coordination with senior staff, programmers and website designers •Keeping up to date with latest digital marketing trends and search engine optimization advancements