Poole, England, United Kingdom
"No.1 Recommended Marketing Consultant" — Mark Ritson From humble beginnings in Scunthorpe to the boardrooms of Sky, eBay, and Virgin Atlantic, I’ve spent 20+ years building brands that drive growth. I started out handing out flyers for National Express. Since then, I’ve led marketing and brand transformations for some of the world’s most iconic companies I don’t do vanity marketing. I build marketing that delivers 📈 At eBay, I secured £30M in investment, delivered 3M+ new customers 📺 At Sky, I repositioned Sky Q driving 2M+ product sales ✈️ At Virgin Atlantic, I led the first global brand strategy across 13 markets, winning a Gold IPA Effectiveness Award Today, I partner with businesses as a fractional CMO and founder of This Brand Works, a consultancy built for brands ready to scale. I bring clarity, commercial thinking, and board-level experience to businesses navigating growth, change, or new market entry. When I’m not working, I’m usually in a saltwater sauna, skiing down a mountain, or chasing the next great adventure. Need brand clarity and real results. let’s talk.
Client Global Expansion HR Saas I started at Global Expansion with a 30-day diagnostic. In those first 30 days, I: Uncovered $60K in wasted marketing spend Repositioned the brand to stand out in a crowded EOR market Built and launched a GTM strategy that delivered 34 MQLs in month one The results spoke loudly enough that I now sit on the board Client. Nutritics Hospitality SaaS
No fluff. No vanity metrics. Just clear strategy and smart creative thinking that moves the needle. Whether you're repositioning, entering a new market, or trying to make sense of who you are, we bring a team of world class marketing brains to fix it. As a Fractional CMO, I slot into your leadership team to provide board-level marketing thinking, without the full-time overhead. I’ve led brand strategy and transformation at eBay, Sky, Virgin Atlantic, and Expedia. Now I help ambitious businesses — from global brands to fast-moving scale-ups — do the same. This Brand Works exists for one reason: to make your brand your most valuable asset.
Key Achievements + 3 million new customers and boosted awareness by +11 percentage points. Pitched for and won over £30m in funding. Took home Best Integrated Campaign at the Social Media Awards 2020. What I Led Planning and execution of through-the-line campaigns across social, ATL, and partnerships Managed £70m+ budget Built and coached team of 30 to deliver best in class campaigns Sharp storytelling> Presented strategic plans to senior leaders in a way that connected data, insight, and business goals. Full-funnel media strategy≥ Developed data-driven plans across TV, radio, digital, social, OOH, PR and owned media
Key Achievements • Re-defining the Sky Q brand strategy resulting in 2m sales & Sky Q becoming the number one reason to join Sky • New product launch for Sky Soundbox, including naming, packaging, customer journey launch activation • Talent Management, contracts & negotiation for Idris Elba Managing team of 30