New York City Metropolitan Area
▪ Partnered closely with the COO to lead enterprise-wide strategic initiatives, working across every major business function to solve complex operational and commercial challenges, align stakeholders, and advance the organization's highest-priority initiatives ▪ Prepared board and investor materials by synthesizing financial, operational, and commercial initiatives into clear recommendations that supported executive decision-making and long-term business planning ▪ Led the Salesforce business transformation, redesigning how the league and its teams would operate within the platform by standardizing processes, improving workflows, and defining the business framework that guided platform design and implementation ▪ Redesigned LIV Golf's qualification strategy by evaluating the global golf landscape and recommending a restructured International Series to strengthen competitive fields and expand merit-based player progression ▪ Removed barriers to sports betting commercialization by redesigning how the league captured and delivered real-time data, fundamentally changing how multiple functions operated together to enable new commercial opportunities with sportsbooks ▪ Established the league's performance management framework by standardizing strategic planning and KPI development, creating a consistent operating cadence that aligned priorities, measured performance, and drove execution across the organization
▪ Played a key role in the league-wide implementation of Digitally Enhanced Dasherboards, a multi-million-dollar revenue platform, helping design the technology platform, establish club operating standards, and drive adoption to maximize sponsor impact and commercial value ▪ Led the development of the media valuation technology for Digitally Enhanced Dasherboards, directing vendor selection, shaping the methodology, and creating standardized reporting that enabled clubs to quantify the value of digital sponsorship inventory ▪ Guided clubs through emerging commercial opportunities by advising on league policy and revenue strategy for evolving sponsorship categories, including sports betting, cryptocurrency, NFTs, supplements, and jersey advertising ▪ Oversaw league-wide execution of premium sponsorship inventory across broadcast and in-venue assets, guiding complex creative and operational decisions, leading the evolution of league standards, and resolving escalated issues across clubs ▪ Led the League's ticket sales and marketing working group, developing and executing go-to-market strategies that maximized attendance, ticket revenue, and fan engagement across the NHL's marquee events
▪ Managed a $20M sponsorship portfolio that included PepsiCo, Dunkin', MGM Resorts, Discover, BioSteel, and leading sports betting partners, serving as the primary relationship lead for many of the NHL's largest corporate partnerships ▪ Developed trusted relationships with corporate partners by proactively understanding their evolving business priorities, enabling the NHL to identify new opportunities and deliver solutions that created long-term mutual value ▪ Built customized partnership strategies that translated partner business objectives into integrated marketing programs, driving renewals, upsells, and sustained commercial growth ▪ Developed integrated sponsorship programs by combining media, digital, experiential, hospitality, and fan engagement assets into customized partner activations that maximized sponsorship value and elevated the NHL's commercial platform
▪ Managed day-to-day relationships for a portfolio of corporate partners, executing integrated sponsorship programs across media, branded content, events, and in-arena activations while ensuring contractual commitments were fulfilled ▪ Measured sponsorship performance through ROI reporting, media valuation, and fan engagement analysis, delivering strategic recaps that demonstrated partnership impact and informed future planning ▪ Coordinated cross-functional execution of integrated sponsorship programs, developing executive-facing materials and improving operational processes that enhanced partner delivery and internal efficiency
▪ Managed a portfolio of more than 10,000 season ticket holders representing $40M+ in annual revenue, developing retention strategies that strengthened customer loyalty and long-term business performance ▪ Designed and implemented reporting dashboards and analytical tools that transformed season ticket holder feedback and sales data into actionable insights, informing sponsorship opportunities, pricing decisions, and business strategy ▪ Led operational improvements that modernized the department's business processes, including redesigning payment plans, optimizing the season ticket waiting list, and implementing processes that became the long-term standard for the organization ▪ Recruited, hired, trained, and managed more than 40 seasonal interns, establishing a coaching-focused development program that prepared many for full-time careers in professional sports ▪ Created innovative season ticket member programs that elevated the fan experience, strengthened member engagement, and increased long-term loyalty
▪ Exceeded a $570K annual sales goal in seven months, leading all Account Executives in overall ticket revenue ▪ Ranked first in the organization in full-season ticket revenue for the San Jose Barracuda, the Sharks' AHL affiliate ▪ Built trusted client relationships that drove renewals, referrals, and upsell opportunities, consistently expanding account value through a consultative sales approach
▪ Generated $160K+ in full-season membership revenue within the first four months ▪ Consistently exceeded sales benchmarks by building trusted client relationships and identifying upsell opportunities ▪ Selected for the inaugural Inside Sales class and became the first individual promoted out of the program