Rebecca Teran

Partner Marketing Associate @ Workato | BBA in Marketing Management

New York, New York, United States

About

Experience

  • Workato (1 yr 2 mos)
    • Partner Marketing Associate
      Dec 2025 - Present · 8 mos

      - Put together and lead webinars for partners, including the highest watched partner webinar during the fiscal year - Built and ideated content for partners; partner newsletter, campaign kits, email announcements, and more. - Collaborate with team on To-Partner events; Partner Day, PKO, webinars -Work alongside SI and GSI partners to hold With-Partner events; driving pipeline and revenue -Worked alongside team to host an incentive program for partners, driving $1,576,115 in sales accepted pipeline, and $103,900 in Closed Won ARR (and counting)

    • Partner Marketing Intern
      Jun 2025 - Dec 2025 · 7 mos

  • Baruch College ()
    • Assistant Social Media Coordinator
      Jan 2023 - Jun 2025 · 2 yrs 6 mos

      • Collaboratively designed and implemented innovative social media campaigns, contributing to a 10% surge in engagement and a follower increase of roughly 1,600 for Instagram over the academic year. • Utilized Google Analytics for in-depth analysis of social media engagement, driving a 20% increase in event attendance through optimized content strategies. Coordinated with event teams and effectively communicated insights, enhancing promotional impact. • Managed a content scheduling database with Hootsuite, ensuring the strategic organization and timely publication of social media posts. Collaborated with content creators to optimize posting schedules based on audience engagement analytics, significantly increasing reach and interaction.

    • Treasurer in Business Club
      Dec 2022 - Dec 2023 · 1 yr 1 mo

      • Oversaw the club's financial database, tracking budget allocations, expenditures, and sponsorship funds. Improved the accuracy of financial reporting by automating expense tracking processes with Excel spreadsheets. • Utilized Microsoft Word to assist in grant writing and securing sponsorships, identifying funding opportunities and crafting compelling proposals, leading to increased financial support for club initiatives and events. • Coordinated with club leaders to plan events and managed business clubs Instagram and Facebook engagement, leveraging interpersonal skills for teamwork and operational excellence, enhancing the club's campus presence, and boosting social media interaction.

  • Social Media Intern at Morning Coffee Creative
    Sep 2024 - Dec 2024 · 4 mos

  • Marketing Intern at Textiles Kusatroy
    Jul 2024 - Aug 2024 · 2 mos

  • First Year Seminar Mentor at T.E.A.M. Baruch
    Sep 2022 - Dec 2022 · 4 mos

    • Leveraged advanced communication skills and PowerPoint to guide first-year students through their college transition, providing vital support and creating engaging presentations that addressed academic and personal challenges • Managed scheduling and facilitating group discussions and activities, both online via Zoom and in-person, that cultivated a sense of community among students and enhanced academic engagement • Enhanced the Student Life website for the program using WordPress, optimizing content for SEO to maximize visibility and accessibility for current and prospective students