New Alexandria, Virginia, United States
Becky Quarles is an expert on marketing research, analytics, and communication, who leads or serves as a consultant to business, government, and not-for-profit organizations. She goal is to provide research and recommendations that are not only actionable but empowering. She has recently formed a new firm, Q-Catalytics LLC. She is a former owner of QSA Research & Analytics. Becky has the tenacity to "dive deep" into the data to find critical insights and make the numbers come alive. She will not try to fit your problem into their favorite "innovative solution", but will provide customized innovation that fits your unique needs, captures management/board attention and supports sound decisions. Specialties include research-based marketing strategy, audience segmentation, brand equity, corporate reputation, product development and pricing, and evaluation research. Industries include healthcare, public health, not-for-profit organizations, aging, financial services, transportation, media, science and technology, housing, energy and the environment. Before founding QSA, Becky Quarles was a professor of Mass Communication at the University of Georgia and Cleveland State University and a senior executive for two of the nation’s largest research firms. She holds a doctorate in Mass Communication from the University of Wisconsin-Madison. A nationally respected researcher, Becky has served on the Board of Directors of the Council of American Survey Research Organizations (CASRO) and co-chaired its Membership Development Committee. She has co-chaired CASRO conferences on client relations, survey research report writing, international survey research, and data collection challenges. She is also active in the American Association for Public Opinion Research (AAPOR) and has served as president of both the Pacific and Washington-Baltimore chapters.
I am QSA's CEO and principal analyst. I am responsible for generating sales, managing research projects, presenting results to clients and consulting on implications for action and communication.
Participated in decisions about the organization's activities and positions on issues. Headed the Membership Development Committee, reviewed applications for membership and made recommendations to the Board. Designed and executed CASRO's first membership survey and made recommendations to the Board.
Developed business and managed complex survey research projects for Fortune 500 companies, the federal government, and advertising and public relations firms.
Developed business and managed survey research projects.