Rebecca Powell

CMO at Raidne

London, England, United Kingdom

About

Experienced comms lead with specialist experience in the B2B tech sector and a particular (although not exclusive..) focus on financial services, cyber security and data analytics. I’ve enjoyed roles in house and agency side and I’ve also worked for myself. Core responsibilities have and do include strategic campaign planning and implementation, as well as crisis comms, media relations, social media management, corporate comms, digital marketing and event management. I have designed, launched and executed major flagship campaigns as well as managing retained accounts for companies of all sizes - corporate enterprises to start ups.

Experience

  • Raidne (9 yrs 2 mos)
    • Chief Marketing Officer
      Dec 2021 - Present · 4 yrs 8 mos

    • Head Of Communications
      Nov 2020 - Dec 2021 · 1 yr 2 mos

      Company comms lead - Responsible for building strategy and overseeing the execution of projects and plans. Linking together all marketing, PR, and digital campaigns and working closely with bus dev and sales to ensure a seamless, consistent approach to presenting the company and it’s story - both publicly and internally.

    • Director Of Communications
      Jun 2017 - Nov 2020 · 3 yrs 6 mos

      Raidne is a financial technology company delivering independent quantitative surveillance and best-execution to the buy-side and the sell-side. Inventors of Siren - the alternative benchmark.

  • Founder at wearetechpr.
    May 2017 - Dec 2021 · 4 yrs 8 mos

    We transform your technical vision in to a story that will captivate your audience... Using clearly defined strategies, developed by identifying business objectives and creating compelling messaging, the team at wearetechpr. advises and helps to implement tactical campaigns that deliver on press coverage, profile enhancement, stakeholder engagement and ultimately support sales and marketing efforts. www.wearetechpr.com

  • Senior Account Director at Berkeley Global
    Dec 2016 - May 2017 · 6 mos

    Berkeley | Storytelling through PR, design and digital The power of story – inspiring audiences globally Berkeley synchronises creative brand storytelling across all marketing channels to audiences anywhere in the world. But regardless of channel, only the most carefully crafted stories will inspire an audience to take meaningful action. Our process for brand storytelling is proven and has won countless accolades for the agency and our clients.

  • Account Director at AxiCom
    Jun 2016 - Dec 2016 · 7 mos

    I lead on key client businesses across the telecoms and enterprise infrastructure practice, responsible for driving results to deliver against client and agency goals. My clients at AxiCom range from disruptive start-ups to established technology leaders. They include: Cisco Jasper (Internet of Things), Red Hat (open source software), Hortonworks (data platform), Orange (telecoms), PhishMe (IT security), Adaptive Mobile (mobile network security)

  • PR and Social Media Manager at eCommera
    Jan 2016 - May 2016 · 5 mos

    eCommera is a commerce specialist that combines strategic, technology and operational support to deliver rapid growth for global brands and retailers including House of Fraser, Asda-Walmart, Clarins and Speedo. Part of the Dentsu Aegis Network, eCommera is at the forefront of Brand Commerce – creating effortless, borderless consumer journeys from the point of engagement to the point of purchase.