United Kingdom
I am a motivated B2B tech PR professional with both in-house and agency background. My knowledge working in the US and UK gives me a unique global perspective on clients, the media landscape and individuals within my team. Creating smart, bold messages that translate technical jargon into unique stories, perspectives and guidance is my passion. Touchdown PR is one of the fastest growing B2B tech PR agencies in the UK with a global footprint in the US and across EMEA. As a Senior Account Manager here my main focus is being the first point of contact for clients, ensuring our PR initiatives track with their business goals and empowering my team to creatively produce results.
• Managed federal public relations program and agency team which exhibited 20% year over year growth through developing campaigns, thought leadership, surveys and other initiatives to support federal business awareness and goals • Managed analyst relations program including developing awareness strategy, maintaining relationships with key analysts, supporting internal research requests, identifying key industry research and coordinating briefings and inquiries • Established quarterly strategic plans, managed $21,000/quarter budget and executed all brand messaging for SolarWinds social media channels including Twitter, LinkedIn, Facebook and Instagram • Shaped SolarWinds’ public persona through growing social media follower base by 15% quarter over quarter and championing a social campaign for IT Pro Day that garnered over 4 million impressions and 3,000 engagements in a day • Crafted key messaging for products and wrote press releases for all key launches • Identified, created content and submitted for all industry speaking opportunities and awards • Planned and executed industry blogger networking events including hosting 8-10 bloggers for a day, planning content for presentations with the CIO and managing event logistics • Conducted monthly, quarterly and yearly reporting to show PR ROI and business impact
• Created a CSR plan aimed at engaging each of the employees in the North American region • Optimized Gemalto’s North America SEO program according to specific business needs • Researched and wrote a series of blogs attributed to the Vice President of Sales • Created multiple business unit-specific sales tools that educated salespeople on corporate talking points, brand architecture, and demonstration specifications • Coordinated community and media outreach for the Contactless Challenge, a multi-city blogger challenge, and secured media outcomes in the Austin American Statesman blog and several local event calendars