Rebecca Merksamer Scher

About

Results-driven marketing executive with over a decade of experience leading product, trade, and integrated marketing for global luxury brands. Proven expertise in developing tailored, consumer-centric strategies that drive brand awareness, engagement, recruitment and conversion. Skilled in 360° go-to-market development and execution, cross-functional collaboration, people management and talent development.

Experience

• Shiseido (11 yrs 8 mos)
  • Executive Director, Brand Marketing, Shiseido
    Dec 2021 - Jul 2025 · 3 yrs 8 mos

    Led development of product strategy, messaging and 360° campaigns for $275MM+ U.S. skincare and makeup portfolio, aligning with consumer insights and market opportunity.

  • Marketing Director, Clé de Peau Beauté
    Jun 2019 - Dec 2021 · 2 yrs 7 mos

    Developed and executed 360° campaign and go-to-market strategy for all U.S. channels to achieve double digit growth on skincare and makeup business.

  • Senior Brand Manager, Clé de Peau Beauté
    Jan 2018 - May 2019 · 1 yr 5 mos

• Elizabeth Arden (3 yrs 2 mos)
  • Marketing Coordinator, Global Promotions
    Apr 2012 - Nov 2013 · 1 yr 8 mos

  • Administrative Coordinator, Creative Services
    Oct 2010 - Apr 2012 · 1 yr 7 mos

• Marketing Intern at Juicy Couture
  Jun 2009 - Aug 2009 · 3 mos

• Entertainment Publicity Intern at NBC Universal
  Jun 2008 - Aug 2008 · 3 mos