Stuttgart Region
As an experienced brand and marketing leader, I specialize in driving growth through strategic brand management and cross-functional leadership. I have a proven track record of developing impactful campaigns, leading high-performance teams, and executing global and local brand initiatives for renowned companies like GSEB. Key Expertise: Global Brand Strategy | Marketing Leadership | Campaign Development | Stakeholder Management | Team Leadership | Cross-Functional Collaboration
Leading a team of 40 (Cookware, Kitchenware, POS Activation) towards ambitious growth in Cookware and Kitchenware with the brands WMF, Tefal, Silit, Emsa, Kaiser. - Set, track and drive ambition by category and brand - Full funnel activation, steered and led by the teams towards impact (Seamless cross touchpoint experience) - Change Agent towards consumer first and digital first mentality and ownership - Brand Captain and ambassador for WMF, Tefal, Emsa, Silit and Kaiser
Leading four teamleads and in total a team of 40 (Cookware, Kitchenware SDA and full POS Activation Team) towards ambitious growth in brand and category, by a consumer centric approach of brand & product engagement. - Set, track and drive ambition by category (Sell-Out, Sell-In, IHS, MS) & brand (awareness, perception) - Engage seamless cross-touchpoint consumer experience (Own Retail and Wholesale, Online&Offline, ATL&BTL) - Change agent towards consumer first, digital first mentality and ownership - Intermin lead of all GSEB brands (Tefal, Krups, Rowenta, Silit, Kaiser, Emsa) and all categories 01/2026-03/2026
Led a team of five global brand managers, responsible for WMF's global brand strategy and growth in international markets. - Developed and executed global brand campaigns and product launches. - Managed brand ambassadors, including Diane Kruger and Michelin-star chef Andreas Schweiger. - Created brand experience toolkits and activation packs for international markets.
Marketing, Sales, Finance