Ming Lu

Brand management, market development and sales training for luxury goods industry

Stuttgart, Baden-Württemberg, Germany

About

Experienced Brand Director with a demonstrated success history of working with leading luxury watch and jewellery brands. Highly skilled in Brand Management, Business Development, Sales Strategy, Marketing Strategy and Brand Coaching. Target oriented, people focused, fair and transparent leadership style.

Experience

  • Brand Management Consultant at Strategy Consulting, Training and Coaching
    Jul 2017 - Present · 9 yrs

    Brand management, business strategy, market entry strategy, distribution strategy, digital and new media, training and coaching for luxury goods industry (watch, jewellery, writing instruments, tableware, fashion accessories, etc.)

  • General Manager China (La Montre Hermès) at Hermès
    Apr 2012 - Dec 2016 · 4 yrs 9 mos

    Sales Director China & Talent Development Manager Asia Pacific (April 2012 - February 2013)

  • Country Manager China (A. Lange & Söhne) at Richemont
    Jul 2007 - Mar 2012 · 4 yrs 9 mos

    Development and execution of market entry strategies into China. Expansion in retail and wholesale networks. Business growth in quantity and quality.

  • Finance Controlling (Siemens Graduate Program) at Siemens
    Jul 2005 - Jun 2007 · 2 yrs