Rome, Latium, Italy
I came to design as part of a long, eclectic journey. Leveraging my natural visual talent as well as my fierce determination, I learned how to start anew, never losing sight of the bigger picture. I crafted a career of 15 years in the name of creativity, teamwork and leadership. After completing my IED degree and spending time at the School of Visual Arts in New York, I worked in Rome as a graphic designer in publishing and corporate branding, before moving on to an advertising agency in 2010, where I progressed to the role of Creative Director and became partner in 2021. As someone who likes to get fully involved and puts a lot of herself on the line, I’m especially proud when I can create harmonious, productive work spaces, coordinating my team with vision, care and a knack for lateral thinking.
Responsible for the agency's core business (American Express and TIM). Leading a unit of up to 8 people as Creative Director, driving the creative strategy and handling day-to-day relationships with the client. Clients: American Express, TIM, Opel, Leasys, Samsung, MSD, Save the Children, Microsoft, Colgate-Palmolive, Payback, Chefaro Pharma, Metlife.
Working within the agency's BTL unit, I was responsible for the design and development of retail material for Telecom Italia, TIM and Impresa Semplice. I also designed ATL campaigns for Telecom Italia, Trenitalia, Legambiente.
Working with Claudia Neri on corporate identity projects, branding and web design.
Assisting Claudia Neri, Head of Corporate Communications, in redesigning all corporate printed materials for Filas - brochures, catalogues, new visual identity.