San Francisco Bay Area
I lead marketing with one objective: measurable business impact. For more than a decade, I’ve held executive leadership roles across real estate, property management, and PropTech - directly influencing occupancy, revenue performance, and portfolio value for multi-billion-dollar organizations. My career sits at the intersection of marketing strategy, operational execution, and technology, where I turn complexity into clarity and results. I am currently the Vice President of Marketing at Pacific Crest Real Estate, responsible for shaping how portfolios compete, perform, and grow. I own the marketing vision from brand positioning through demand generation, ensuring every initiative ties back to leasing performance, asset value, and long-term business goals. What I do: Set portfolio-wide marketing strategy for residential and commercial assets Direct brand development backed by data and performance insights Lead digital and traditional marketing across SEO, SEM/PPC, paid media, content, and demand generation Oversee Internet Listing Services (ILS) including Zillow and Apartments.com Drive leasing-focused campaigns that increase velocity and reduce vacancy Build and lead disciplined, high-performing marketing teams My leadership background includes: Vice President, extraSlice (PropTech) Chief Operating Officer, Own Door (PropTech) Senior Vice President of Operations, Walls Property Management I bring deep expertise in property management marketing, with a consistent record of increasing leasing velocity and delivering ROI through multi-channel execution. I’m highly fluent in PropTech platforms, real estate market dynamics, and aligning marketing strategy with operational realities. I hold a Bachelor’s Degree in Business Management (HR concentration) and an MBA in Marketing. I actively advance my expertise in AI, emerging marketing technologies, and performance-driven strategy to remain ahead of industry shifts. Beyond my role, I’m committed to community impact - supporting organizations such as Toys for Tots and The Make-A-Wish Foundation, and contributing to causes that strengthen local communities. A marketing powerhouse with the authority and execution to move portfolios and businesses forward - delivering undeniable, data-backed results that don’t invite debate.
Strategic leader responsible for driving property visibility, occupancy rates, and asset value. Responsible for creative brand development with data-driven decision-making to create and execute targeted marketing strategies for residential and commercial properties. Oversees property marketing campaigns, digital advertising, and leasing initiatives while building and leading a high-performing team of marketing professionals. Key responsibilities include developing brand positioning for property portfolios, managing Internet Listing Services (ILS) like Zillow and Apartments.com, and implementing demand generation strategies to increase occupancy. Leads digital marketing efforts, including SEO, SEM/PPC, Social Media Ads, and content strategy, to attract not only prospective residents, but also building owners that are looking for a highly functioning and results driven property managment company. Deep experience in property management marketing, with proven ability to increase leasing velocity, and a track record of driving ROI through multi-channel campaigns. Strong understanding of real estate trends, PropTech tools, and the ability to optimize marketing strategies for diverse asset types.
Rea Rivera Marketing specializes in crafting tailor-made marketing strategies that resonate with your brand and your customers. Your success fuels our drive. From local to global, we are invested in amplifying your reach, propelling your company's vision to new heights. ▪️Personalized & complete marketing strategy. ▪️We help businesses of all sizes across various industries in any location. Services We Offer: Brand Guidelines Commercials Customer Retention Strategies Designs and Graphics Email Marketing Google Business Profile Management Bing Places Management Lead Generation Logo Creation Outreach Campaigns PPC Print Advertising SEM SEO SEO Copywriting Social Media Videos Website Creation Website Refresh Past & Current Clients Beacon Plumbing Arista Catering 5 Spot Restaurant The Wayward Vegan Box Lunches Seattle The Atrium Cafe at Seattle Design Center Francis Tapon, Harvard graduate & author Kirks Renovations LLC Innova General Contractor Little Whipper Bakery Lick Homemade Ice Cream California People Search (30-year Bay Area recruiting firm) Killroy Pest Control (Bay Area pest control company since 1956) Celebration Massage Spa Ciaran O'Hara (Tech executive at YEXT) Michele Weir Photography (Seattle-based photographer) Santa Clara County Psychological Association Chi Sigma Iota, International Honor's Society Des Moines Therapeutic Massage