San Francisco Bay Area
Dynamic marketing leader with over 15 years of experience crafting consumer-focused strategies, launching innovative products, and managing campaigns for global brands like PlayStation, Google, GoPro, and Nintendo. Skilled at connecting brands with audiences through impactful storytelling, data-driven insights, and creative go-to-market strategies. Focussed on delivering exceptional consumer experiences, building strategic partnerships, and driving growth through innovation and collaboration.
Led PlayStation's global marketing efforts, driving retail strategies and channel development across the entire product lifecycle—spanning hardware, software, and digital commerce. My focus is on delivering innovative, data-driven campaigns that resonate with consumers and elevate the shopper and brand experience
Built and led PlayStation's global retail partnership strategy for third-party game publishers, driving the successful launch of blockbuster titles like Call of Duty, FIFA, NBA2K, and Fortnite. Pioneered collaboration with key publisher leadership to solidify PlayStation as the best place to play top gaming franchises
Directed global go-to-market strategies for Google Home, Chromecast, and Google Wifi, orchestrating successful launches, product line expansions, and end-of-life transitions for 15+ products. Managed a multi-year P&L for Google Home, driving sales and market penetration across 20+ countries
Established and led GoPro's global content partnership team, leading a group of seasoned marketers to drive high-impact co-marketing initiatives for the media business. Delivered comprehensive marketing campaigns—including ATL, OOH, and BTL activations—for partnerships with major platforms like PlayStation, Xbox, Roku, and LG TVs, expanding GoPro's reach and brand presence globally.
Shaped the retail and shopper marketing strategy for GoPro’s award-winning cameras and accessories, collaborating with domestic and international partners to deliver impactful go-to-market campaigns. Led channel marketing activations across 50+ countries, driving global brand consistency and consumer engagement
Led new product launch strategy and planning for Nintendo's NA Sales Organization. Collaborated with retail partners to execute in-store, online and out of home retail marketing plans for select, national, regional and online/e commerce accounts.
Drove Nintendo's product launch and marketing plan development process for 30+ hardware and software launches annually for both Wii and Nintendo DS/3DS product lines.