Rudi Dieleman

Entrepreneur II Innovator II Sustainability II Upcycling

Alkmaar, North Holland, Netherlands

About

I'm here on earth to change, improve and make what is there more efficient. I'm able to lead and guide and see the bigger picture. I work best when others activate me with a question / idea or thought, so that I know that I'm rightfully invited to contribute. My personality is best described as a Projector (shine a light on the matter). I am naturally focused on other people, to see what is going on in others and I like to pay attention/focus on them. As a born team player I'm dependent on others to a certain degree, because only in relation to others I can make a guiding and organizing contribution. My Top 5 skills were analyzed through a Gallup Clifton Strengths test as: 1. Arranger - Organizational skills 2. Learner - Eagerness to learn 3. Relationships - Enabling very different people to work together productively 4. Achiever - Performance oriented 5. Strategic - Strategic thinking and execution

Experience

  • Co-Founder at Florigen
    Apr 2026 - Present · 3 mos

    Florigen operates in the upstream part of the supply chain, producing biomass and extracts in a controlled, integrated system. We focus on cultivation of crops designed for extraction, combined with processing into active compounds. Not as separate steps, but as one system built for consistent quality, transparency and year-round production. The aim is simple: make natural compounds reliable at scale.

  • HIC - HortiScience Innovation Center (Bleiswijk, South Holland, Netherlands · Hybrid)
    • Venture Development Lead
      Mar 2026 - Present · 4 mos

      As Venture Development Lead within the HIC Venture Studio I'm responsible for organizing and structuring the venture creation process from ideation to validation, while maintaining oversight of the venture portfolio and supporting participating entrepreneurs.

    • Entrepreneur in Residence
      Nov 2025 - Present · 8 mos

      Idea refinement: EIRs work with founders to sharpen innovative concepts into strong business cases. Team and company formation: They assist in selecting and building founding teams capable of executing ventures. Bringing external expertise into practice: Through HIC’s full innovation and demonstration infrastructure, EIRs help startups test and validate solutions under real greenhouse conditions.

  • Director and Co-Founder at PectCof B.V. at PectCof B.V. (Pectin from Coffee)
    Apr 2011 - Dec 2025 · 14 yrs 9 mos

    PectCof B.V. unlocks the potential of coffee pulp biomass by extracting a functional food ingredient called Dutch Gum. Dutch Gum can be used as an emulsifier and stabilizer for the food ingredient industry. Applications include the beverage, confectionery, dairy, plant-based and upcycling industry. For more information about the company and product, please see https://pectcof.com/

  • Graduate student AutoWeek Verzekeringen at Sanoma Media
    Aug 2012 - Mar 2013 · 8 mos

    Research concerning Customer Loyalty within the AutoWeek insurance clients. Besides academic research active in the online marketing position of the AutoWeek insurance. Building on the SEO position in Google, working with different affiliate networks and also online bidding systems for banners.

  • Intern PostNL Billing and Document Solutions at PostNL
    Sep 2011 - Mar 2012 · 7 mos

    Internship in finding and promoting new digital solutions for the department Billing and Document Solutions of PostNL.