Canada
As a Product Marketing Manager, I thrive at the intersection of GTM strategy, storytelling, and flawless execution in B2B SaaS environments. I specialize in transforming customer insights and market research into positioning, messaging, and GTM strategies that increase adoption, reduce churn, and improve customer satisfaction. With a strong project management foundation and currently pursuing PMP certification, I bring structured execution to marketing initiatives—ensuring strategies don't just stay on slides, but get implemented with precision and measurable results. I'm energized by work that improves the customer experience and helps internal teams thrive. My Product Marketing approach combines analytical thinking with empathy and disciplined project execution—I dig into data to understand customer pain points, then craft messaging that truly resonates while ensuring seamless implementation. I've successfully launched customer-facing features, built comprehensive enablement programs, and established feedback loops that inform both marketing strategy and product roadmap decisions. Key Skills: Go-to-Market Strategy | Messaging & Positioning | Sales Enablement | Persona Development | Competitive Intelligence | Voice of Customer | Project Management | Stakeholder Management | Cross-Functional Collaboration | Risk Mitigation | Communication | Agile Methodology | Waterfall Methodology
Key Projects: - EZRA Portrait GTM Launch - EZRAx Transform from the Top Campaign - Transform with Radical Candor webinar with Kim Scott
Key Projects: - Customer Personas - Case Studies - Customer Testimonials - Pricing Go-to-Market - Pricing Product Launches - Pricing Migrations
Social and Customer Programs for SAP Business Technology Platform: - SAP Better Together: Customer Conversations program - #BetterTogetherStories
Focused on furthering SAP Intelligent Technologies' innovative digital strategy. Oversaw the creation of global digital campaigns from inception to launch to support the company's mission to help businesses become intelligent enterprises. Collaborated with cross-functional teams to define strategy, get buy-in, and support to deliver on data-driven strategies. Maintained strong relationships with external agencies to develop social assets. Lead a global sales project to help drive pipeline creation by managing communications, tracking deadline,s and coordinating project timelines.
Directed, shot, and edited photo shoots to create original content for UBC Life's Instagram and Blog. Satisfied clients' creative briefs while staying within budget when one was provided for the shoot. Involved from ideation to delivery including handling professional equipment, model search, location scouting, prop sourcing, and creative directing. Demonstrated nimble problem solving to respond to uncontrollable variables on shoot day such as weather, location blockades, and change in lighting. Gear and programs utilized include Canon EOS 5D Mark IV, Canon 24-70mm lens, Canon 35mm lens, Sony α7 III, Adobe Lightroom, and Adobe Photoshop.