Lisbon Metropolitan Area
I’m a marketing professional with a strong commercial mindset and a passion for using data to drive smart, impactful decisions. With experience across brand management, sales support, and market analytics in the pharmaceutical and healthcare industries, I bring a strategic and hands-on approach to growing brands and unlocking business opportunities. Currently working as a Brand Manager, I define and implement brand strategies from concept to execution — always aligned with market insights and sales dynamics. My background includes managing product portfolios, launching promotional campaigns, training commercial teams, and analyzing performance data to optimize outcomes. Earlier in my career, I developed a solid foundation in market research and business intelligence, which still guides my decision-making today. I thrive at the intersection of marketing and sales, where creativity meets numbers, and strategy meets execution.
BAUSCH+LOMB is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses and other eye surgery products. • Tracking and analyzing sales performance, competitors and markets, identifying trends and opportunities. • Defining the products' strategy, marketing plan and corresponding budget. • Implementing strategy, namely promotional campaigns, sales support materials, sales team training, event planning, elaborating and preparing training courses for doctors and pharmacists, among others.
HMR - Health Market Research, established in 2009, is dedicated to consulting and developing quantitative and qualitative market research, in the health sector. The services are directed towards the pharmaceutical industry, namely national and multi-national Dermocosmetic, Consumer Healthcare and Ethical markets and other stakeholders of the health sector. • Management of a national and multi-national client portfolio for more than 60 clients in the Dermocosmetics, Supplements, Medical Devices and Medicines segments. • Market Research and Business Analytics. • Identification of business opportunities, client follow-up and service optimization; as well as business development and reporting, profiling, targeting and segmentation, supported by team training. • Project and interdepartmental management.
Family Health Unit (FHU) - CelaSaúde is responsible for 15.000 patients in Coimbra. This Health Unit has 9 doctors, 9 nurses and 6 clinical secretaries. Responsibilities: - Monitoring the FHU quality indicators - Creating strategies that aim to enhance performance indicators - Collaborating with human resources to enhance productivity and reach the established goals for each indicator Skills: - Leadership - Communication - Human Resources - Excel - Data Bases - Data Analysis - Business Analysis
The Coimbra Academic Association (AAC) is the students' union of the University of Coimbra (UC). Founded on November 3, 1887, it is the oldest students' union in Portugal. Responsible for: - The AAC's Financial Department - Managing the AAC's annual budget (about 4 million euros) and for overseeing AAC's dependent organisations global budget (about 9 million euros). - 25 employees - Managing of suppliers and customers Skills: - Business Strategy - Business Analysis - Corporate Management - Project Management - Budget - Human Resouces - Communication and Leadership - Data Base - Data Analysis - Excel
"Queima das Fitas" is a traditional festival for the students of the University of Coimbra. Coimbra's Queima das Fitas is the oldest and most famous of all academic festivals., It's organized by a student committee formed by members from Coimbra's Academic Association. It has an approximate budget of 2 million euros. Responsible for: - Processing ticket sales - 14 team members - The management of suppliers and customers Skills: - Project Management - Human Resouces - Communication and Leadership - Management of Vendors and Costumers