Raza Haider

President / Chief Product Officer / Chief Supply Chain Officer / COO / Board Member / Investor / Mentor / Advisor

Austin, Texas Metropolitan Area

About

I thrive on the challenge of "the impossible," leveraging a natural consumer obsession to create high-growth, tech-enabled experiences. My expertise lies in product-led transformation—reimagining how enterprises operate and deliver value. As President of the Bose Consumer Business, I oversee the full end-to-end P&L, driving global strategy and growth. Beyond Bose, I serve on the Board of Directors and the Audit Committee for La-Z-Boy (NYSE: LZB).

Experience

  • Bose Corporation (Full-time · 4 yrs 3 mos)
    • President - Consumer
      Mar 2025 - Present · 1 yr 4 mos

      Assumed reaponsibility for the end-to-end multi $B Bose Consumer P&L across strategy, product (h/w and s/w), design, engineering, sales, performance marketing, and operations. Accountable for a multi year strategic transformation to significantly improve customer experience, innovation, operating profit, and culture across the global organization.

    • Chief Product and Supply Chain Officer
      Jun 2023 - Mar 2025 · 1 yr 10 mos

      Added responsibility for overseeing the entire supply chain ecosystem for Bose Corporation across Consumer and Automotive. Responsible for driving transformation and achieving operational excellence across planning, manufacturing, procurement, logistics, and ESG efforts. Accountable for Quality, Cost, Delivery, and Cash metrics.

    • Chief Product Officer
      Apr 2022 - Jun 2023 · 1 yr 3 mos

      First ever CPO at Bose. Responsible for overall product vision, strategy, and execution for the entire Consumer hardware and software roadmap. Accountable for customer satisfaction, share gain, and and profitable growth.

  • Board Member at La-Z-Boy Incorporated
    Jun 2023 - Present · 3 yrs 1 mo

  • Member at World 50, Inc.
    Jan 2020 - Present · 6 yrs 6 mos

  • Member at Central Texas Angel Network
    Mar 2021 - Present · 5 yrs 4 mos

  • Dell Technologies (9 yrs 3 mos)
    • Senior Vice President and Global GM: Consumer Category and e-commerce P&L
      Jan 2018 - Mar 2022 · 4 yrs 3 mos

      Global product leader for $14B Consumer PCs, Displays, Software & Peripherals business across all channels globally. Full P&L responsibility for the $4B online/e-commerce P&L.

    • Vice President, Consumer PC Product Group
      2017 - 2018 · 1 yr

      Global product leader of $10B Consumer PC Product Group. Brands included XPS, Inspiron, G-series Vostro, & Dell software experiences like Dell Mobile Connect, Dell Cinema, and Alienware Command Center

    • Vice President, Commercial Notebook Product Group
      2014 - 2017 · 3 yrs

      Global product leader of Dells $15B Commercial Notebook business. Brands included Latitude, Venu-Pro, and Chromebooks