Ray Poynter

At the intersection of work, fun & discovery, and woke. My coda: "Be kind, keep learning, share knowledge, enjoy life, and try to make a little money along the way".

Nottinghamshire, England, United Kingdom

About

I have had 45+ years of success and failure in market research, both of which have taught me things which I try to pass on. My core activities are consulting, learning, sharing, training, writing, and having fun. All views expressed are my own and do not necessarily reflect the people and organisations I work with. Author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS' The Guide to Measuring not Counting, Editor of ESOMAR's Answers to Contemporary Market Research Questions and content provider for The University of Georgia's MRII Mobile Market Research course and the GRIT report. Happy to accept connections from anybody in the Insight, market research, and related fields. Note, I am not looking for: a) a new job, b) sample, or c) life coaching, or d) investment opportunities or advice.

Experience

  • Chair - Esomar Professional Standards Committee at Esomar
    Feb 2026 - Present · 5 mos

    Helping steer Esomar's mission to advance the status and status of market research, protecting the best of the old and encouraging the best of the new.

  • Co-Founder at ResearchWiseAI
    Jan 2024 - Present · 2 yrs 6 mos

    Mixing enthusiasm and realism to generate change and fun.

  • Founder and Chair at NewMR
    May 2010 - Present · 16 yrs 2 mos

    Founder and Festival Chair

  • Managing Director at The Future Place
    Jan 1999 - Present · 27 yrs 6 mos

    Training, consulting and NewMR

  • Workshop Leader/Speaker at MRS Trainer
    Jan 2005 - Feb 2026 · 21 yrs 2 mos