Canada
With over 15 years of progressive leadership experience in retail, I have had the privilege of driving business growth, building high-performing teams, and leading flagship store launches across China. Most recently, I served as the Retail Market Leader at Apple from 2011 until July 2024, overseeing store operations, performance, and talent development. During this tenure, I focused on creating a customer-centric culture and fostering strong, diverse teams that consistently delivered results in a fast-paced, international environment. Before Apple, I played a key role in launching Gap Inc.'s first store in China as General Manager from 2010 to 2011. Earlier, I held regional leadership roles between 2005 and 2010 in wholesale and franchise operations for well-known global apparel brands, gaining deep commercial and operational expertise. I take pride in leading with empathy, empowering multicultural teams, and balancing strategic vision with operational excellence. I'm passionate about team development, brand experience, and scaling businesses the right way.
As a Market Leader at Apple, I held end-to-end responsibility for driving business performance, operational excellence, and leadership development across some of the company’s most dynamic and high-performing retail markets in mainland China. This senior role combined strategic oversight with hands-on leadership in customer experience, people development, and business growth. Key Responsibilities and Scope: Led Apple Store operations across major regions including Tianjin, Shanghai, Jiangsu, and Nanjing East Flagship — the highest-volume and most high-paced store in China. Accountable for full market P&L, customer satisfaction, team performance, and operational efficiency. Partnered with cross-functional teams to localize and execute retail strategy aligned with global standards. Recruited, developed, and retained top talent with a focus on diverse, high-performing teams in international environments. Market Leadership Highlights: Tianjin (2014–2017): Launched and scaled Apple’s presence, building a strong foundation and exceeding business goals. Nanjing East (2017–2020): Led Apple’s flagship store through rapid business cycles, achieving excellence at scale. Shanghai (2020–2023): Directed performance in one of Apple’s most strategic urban markets with consistent growth. Jiangsu (2023–2024): Oversaw a key expansion region, driving strong performance across multiple stores. Impact: Delivered solid, top-tier performance across all markets under my leadership. Built resilient teams and high-trust cultures that consistently drove results. Left a legacy of operational excellence, customer-first culture, and strong leadership pipelines.
Apple | Store Leader – Sanlitun & China Central Mall 2013 – 2014 | Beijing, China As a Store Leader at Apple Sanlitun, Apple’s first-ever retail store in China and a flagship location in Beijing, I led a large team in one of the most iconic and visible Apple stores globally. This role required balancing premium customer experience, business results, and team leadership in a high-traffic, high-expectation environment. In 2014, I was entrusted with leading the new store opening of China Central Mall, one of Apple’s strategic expansion projects in Beijing. I oversaw end-to-end launch planning, team hiring and onboarding, store readiness, and opening execution—ensuring the new location met Apple’s global operational and brand standards from day one. Key Responsibilities and Highlights: Directed daily operations, sales performance, customer experience, and employee development in flagship and new market environments. Built and led large, cross-functional teams with a focus on delivering world-class customer experiences and strong business results. Championed Apple’s values by fostering a collaborative and inclusive team culture, reflective of the brand’s premium positioning in China. Led performance conversations, succession planning, and coaching, contributing to long-term talent pipeline and internal mobility. Impact: Maintained high team engagement and consistent sales performance in one of the busiest stores globally (Sanlitun). Delivered a smooth and successful new store opening at China Central Mall, establishing strong community presence and operational success from launch. Played a pivotal leadership role in Apple Retail’s early-stage expansion in China, helping shape the foundation for future growth.
I joined Gap Inc. in June 2010 as Deputy General Manager to support the launch of the brand’s first-ever retail store in China, located in Beijing Joy City Mall. In January 2011, I was promoted to General Manager, taking full leadership of the store’s operations, team, and business performance during a critical time of market entry and brand establishment in China. This role required building the operation from the ground up — from talent recruitment and training to customer engagement and backend readiness — all while working closely with the central leadership team from the U.S. to ensure alignment with Gap’s global standards and brand identity. Key Responsibilities and Highlights: Built and led the founding store team, focusing on developing an effective, engaged, and high-performing workforce. Acted as the cultural and operational bridge between the U.S. headquarters and the local team, ensuring open communication, transparency, and strategic alignment. Led the implementation of operational best practices, in-store execution, and staff development that reflected Gap’s premium customer promise. Took ownership of customer experience strategy, ensuring high satisfaction during the brand’s introduction to the Chinese retail market. Impact: Delivered a successful market entry for Gap in China, establishing the Beijing flagship as a benchmark for future openings. Built a cohesive store culture focused on accountability, service, and growth. Recognized for strong cross-functional collaboration and the ability to navigate and adapt between U.S. corporate expectations and the fast-evolving local retail environment.