Pensacola Metropolitan Area
When your medtech company sells into EMS or prehospital markets, your marketing team has to do more than explain the device. You have to make the value clear to people who care about different things: • EMS leaders need to know whether it works under field conditions. • Hospital stakeholders need to see workflow and quality impact. • Sales teams need language they can use without overclaiming. • Finance-minded buyers need a credible reason to support the spend. That is where many content projects get difficult. The clinical value may be real. The engineering may be sound. The data may be strong. But if the copy does not connect those points to field workflow, budget pressure, procurement concerns, and executive decision-making, the message can stall before it reaches the people who need to act on it. Your internal team ends up translating clinical context, operational friction, compliance concerns, and sales-use cases before the writing can even move forward. My work reduces that burden. I write the assets that help your team make that value clear, including: • Case studies that turn outcomes into credible buyer-facing proof. • White papers that connect evidence, workflow, risk, and budget justification. • Sales enablement tools that help reps explain complex value clearly. • Email and landing page copy that supports campaign follow-up and conversion. • Adoption and implementation content that reinforces value after the sale. The result is copy that helps marketing managers and creative directors move faster, brief less, and give sales teams assets that are easier to use. My background includes 19 years in EMS and trauma-care environments, plus management and accounting experience that helps me connect field realities to budget pressure, procurement concerns, and executive decision-making. My portfolio includes samples covering prehospital sepsis identification, device adoption, sales enablement, white papers, landing pages, and commercialization support. Start with the samples in my Featured section. If the work fits a project your team is planning, DM me or email [email protected].
Develop marketing and sales enablement content for medtech companies focused on prehospital care and EMS environments. Core focus: • Translating clinical outcomes into field-relevant messaging • Aligning marketing assets with real-world sales conversations • Supporting product adoption through workflow-aware content Recent projects include: • A full case study and sales enablement package for a prehospital sepsis diagnostic solution — integrating clinical, operational, and financial impact alongside an executive summary, field-aligned messaging, and a multi-email nurture sequence • A white paper on power-assisted stretcher adoption addressing injury reduction, workforce sustainability, workflow integration, and implementation realities in EMS environments
Edited and produced a regular newsletter with a readership exceeding 35,000.
Managed accounting functions for a federally funded ARRA program. Additionally designed and built the agency website, wrote web copy, and developed marketing communications materials.
Edited and produced a regular newsletter with a readership exceeding 35,000.
Responsible for maintaining records on approximately $2.5M in apparatus and equipment; oversaw investment accounts valued at approximately $750K. - Instituted improved accounting procedures in accordance with GAAP. - Wrote a SAFER/AFG grant for funding of additional apparatus and equipment.