Stockholm, Stockholm County, Sweden
How can technology empower people to perform at their best? What interests me is how the right balance of people, process, and technology can drive action. How a mix and marble of these elements can simplify processes, drive operational efficiencies, and create true impact. I particularly enjoy working at the intersection of marketing, sales, and product, building on my passion for making new technology accessible to the global Life Sciences community. Specialties: Inbound | Inbound Marketing | Digital Marketing | Growth Marketing | Product Marketing | Content Marketing | Email Marketing | Account-Based Marketing | Social Media Management | SEO | Generative AI | Storytelling | Data visualisation | Lead Generation | Sales Enablement | Business Development | Customer Relationship Management | Strategic Planning | Project Management | Financial Planning | Agile Methodologies | SaaS
- Attracted #1 ranked US hospital network as launching customer. - Executed global crowdfunding campaign closing 1.500 investors across 50+ countries. - Defined strategy, planning, and monthly/quarterly/annual budgets for marketing and sales departments, ensuring alignment with sales objectives and product management. - Designed, published, and SEO-optimised content for 200+ pages and blog articles on company website (with support of Generative AI). - Built and managed company social media channels for digital marketing and demand generation on LinkedIn, X/Twitter, Telegram, Facebook, Reddit, and YouTube. - Built lead generation, email newsletter, and client relationship management (CRM) systems—growing these from 0 to 8.000+ contacts. - Designed, implemented, and tracked performance of marketing campaigns, sales materials, webinars, events, and press releases.
- Co-authored 2 grant proposals for EU funding, including a Horizon 2020 proposal with 9 consortium partners across Europe. - Identified and attracted strategic partners for R&D consortia across the domains of Therapeutics, Diagnostics, MedTech, and Digital Health.
- Co-authored 3 grant proposals for EU funding, including a Eurostars proposal which ranked number 1 out of 371 applications submitted by European R&D consortia across different fields of technology.
- Performed electronic data capture and management of the electronic trial master file for two large multi-center clinical trials (Phase 2 and Phase 3).