Chicago, Illinois, United States
As a digital marketing executive with a strong foundation in both agency and brand environments, I specialize in media governance, compliance, and optimization. My career has been dedicated to driving ROI and enhancing campaign impact through strategic investments and strong vendor partnerships. I lead the charge in cross-channel digital activation, always pushing for efficiency, accountability, and performance improvements via media audits and innovative optimization frameworks. By transforming complex data into actionable strategies, I’m able to guide teams to elevate brand visibility and performance. I thrive in environments where I can lead teams towards achieving ambitious goals while instilling a culture of continuous improvement and collaboration. Whether it's guiding brand safety, media optimization, or refining digital media investments for leading client brands, my approach is both strategic and hands-on, ensuring measurable results and lasting impact.
Led enterprise-wide media governance, compliance, and optimization initiatives that enhanced Discover’s brand safety, transparency, and media effectiveness. Partnered with agencies, consultants, and verification partners to uphold standards, streamline operations, and unlock value through supply path efficiency and ad quality improvements. Oversaw cross-LOB agency relationships and media investments, driving business planning, performance reviews, and enterprise knowledge sharing to deliver measurable savings, consistency, and stronger outcomes across the organization.
Oversaw brand safety, compliance, and media optimization efforts for Walmart’s B2C and B2B campaigns. Led cross-functional collaboration to enhance campaign performance, refine investment strategies, and drive ROI. Managed quarterly media audits and business reviews, leveraging insights to inform strategic decisions and advance DE&I, sustainability, and overall marketing effectiveness.
Developed and executed media strategy and investment initiatives to drive brand growth and customer acquisition. Optimized budget allocation for maximum impact and efficiency while collaborating with cross-functional teams and digital partners to enhance campaign performance, engagement, and innovation.
Led cross-functional teams and managed a diverse client portfolio, overseeing strategic media investments to drive efficiency and ROI. Developed standardized operational workflows to enhance financial processes, streamline billing, and improve vendor management. Partnered with Finance to optimize reconciliation and payment procedures while identifying cost-saving opportunities through data-driven analysis and strategic partnerships.