Las Vegas, Nevada, United States
For more than 20 years, I’ve operated at the intersection of live entertainment, large-scale production, and strategic operations leadership. My path from the music industry to founding my own company to municipal event operations in Las Vegas has been intentional and driven by structure, accountability, and execution at scale. I began in radio promotions with Universal Music Group / American Recordings and later worked in A&R with Sony Music / Epic Records. That experience grounded me in branding, audience psychology, and the infrastructure behind cultural moments. I learned how entertainment moves people and how much planning and coordination it takes to make that movement possible. In 2002, I launched RA Entertainment. Over two decades, I produced concerts and festivals drawing crowds exceeding 40,000 attendees. As Founder and Executive Producer, I managed six- and seven-figure contracts, full P&L responsibility, sponsorship strategy, vendor negotiations, production crews, staging, A/V, security, and full event execution. Operating at that scale leaves no room for guesswork. Weather shifts. Equipment fails. Crowds surge. Budgets tighten. I built my reputation on staying calm under pressure and seeing the entire operational picture while managing ground-level detail. Today, as a Special Events Coordinator for Clark County in Las Vegas, I oversee large-scale civic events with attendance reaching 75,000. I coordinate law enforcement, fire, public works, regulatory agencies, producers, contractors, and performers to align stakeholders around unified operational plans. ADA compliance, permitting, site logistics, vendor management, load-in/load-out execution, and public safety standards are met without compromise. I’ve been the private-sector producer navigating municipal regulations. Now I’m the municipal leader ensuring those regulations protect the public while enabling successful events. That perspective allows me to bridge public and private interests and create operational clarity in complex environments. I combine entrepreneurial production experience with structured operational leadership. I understand revenue generation, P&L accountability, risk mitigation, and public safety responsibility. I operate at the executive level and hands-on when necessary. At my core, I build teams, systems, partnerships, and events that create lasting impact. I’m focused on continued growth in senior event and venue leadership roles where strategy and large-scale execution intersect... And, I’m just getting started.
• Direct and execute large-scale concerts, festivals, and community events for Clark County-Special Events Unit, serving the greater Clark County, Nevada area. • Venue coordination, sponsorship and vendor management, and technical production (e.g., audio, video, lighting, LED, projection, and mobile staging). • Deliver seamless and high impact experience, ensuring all events meet county standards for safety, accessibility, and public engagement. • Logistics, warehousing, and delivery of equipment used for Clark County concerts and special events. Safely maneuvering, heavy loads within fast-paced environments, (certified transportation driver and forklift operator).
• Coordinate fundraising events, donor experiences, sponsorship, fulfillment, and community engagement initiatives. • Manage registrations, attending communications, guest services, and event logistics. • Collaborate with corporate partners, vendors, in volunteers to execute successful events and marketing campaigns. • Helped execute fundraising events and surpassed goals generating more than $255,000 while enhancing sponsor and guest experiences.
• Produced, marketed, and promoted concerts, festivals, and large-scale, entertainment events throughout the United States. • Developed integrative, marketing campaigns across digital, radio, print, grassroots, and social media platforms to increase ticket sales and audience engagement. • Built Partnerships with venues, sponsors, promoters, media outlets, and entertainment brands while consulting clients on marketing strategy and revenue growth. • Managed artist and development initiatives, preparing emerging talent for marketplace opportunities in major- label showcases. Key Achievements • Produced events attracting audiences exceeding 40,000 attendees. • Managed event in partnership budget exceeding $1 million. • Secured sponsorship revenue covering up to 30% of event expenses. • Directed teams of 25+ staff members in coordinating more than 30 vendors per event.
• Led marketing initiatives across multiple platforms and developed customized strategies for projects, such as concert venues, record labels, film premieres, special events, and fashion brands. • Analyzed markets to identify target audiences, create effective advertising campaigns, and organize promotional activities that engage consumers and enhanced brand recognition in the entertainment industry.
• Managed productivity in performance of comprehensive marketing strategies for major electronica music festivals and high-profile musical talent throughout North America. • Conducting observational market research to identify trends and audience preferences, developing targeted promotional campaigns, and collaborating with cross-functional teams to ensure the successful execution of events.