Caroline Ray

Country Director Too Good To Go/ Directrice France, Ex. Veepee

Greater Paris Metropolitan Region

About

A passion for business development and win win partnerships and impacting by creating conditions for teams to succeed individually and collectively! Experience of working in a dynamic fast paced international digital environment, boosting profitability, and in building client specific strategies with top management to gain in market share, visibility and account penetration. Proven experience in driving transformational change. Self-motivated and entrepreneurial spirit, analytical skills and creativity, as well as strong presence with solid influencing skills support my performances.

Experience

  • Country Director Too Good To Go/ Directrice France at Too Good To Go France
    Oct 2025 - Present · 9 mos

    Direct report to the VP Ops, part of the Southern Europe leadership team -Building a new category with the world’s largest B2B2C marketplace for surplus food while empowering and inspiring our users, partners and teams to create a positive impact for the planet -Leading a cross functional team of 140 in total through hands-on transformative leadership and clear direction, trust and accountability to deliver results together -Driving revenue growth and increasing operational efficiency to drive maximum market penetration and impact after almost 10 years trading in France -Ensuring strong collaboration with global and regional functions (PR, Partner & B2C Marketing, Product & Tech, Analytics & Finance) and tight connections with other countries for strong KA relationship building and business scalability -Responsible for driving the increasing profitability of the French market - P&L ownership

  • Director of Sales Acquisition and Partner Management at Too Good To Go
    Mar 2024 - Sep 2025 · 1 yr 7 mos

    Direct report to the Vice President Cluster North, part of the Cluster leadership team -Working closely with Country Directors and Heads Ofs in a matrix organization to drive sales and account management excellence, effectiveness and performance contributing together in the fight against food waste -Be the link between global functions (Global Management Team, Global Commercial Excellence, B2B Marketing, Talent Acquisition, Product, Tech and Customer Experience) and local markets to define global commercial project roadmap, work on strategic commercial projects and lead the implementation of scalable global initiatives in terms of ways of working and bonus schemes by driving change management -Make talent management, community building and coaching / enabling a priority to help individuals unfold their potential

  • Too Good To Go France (Permanent · 3 yrs 7 mos)
    • Head of Sales Acquisition & Partner Growth
      Dec 2022 - Mar 2024 · 1 yr 4 mos

      Direct report to the FR Country Director, part of the France Management Team (2 Heads Of : KA & SMB) From 15.8M to 19.2M magic bags sold from 2022 to 2023 ; 128K Magic Parcels saved (End June-Dec 23) Award for most exceptional business performance from the Global Management Team of Too Good To Go - Management of 41 Sales and Partner Growth specialists, 7 Direct Reports (4 Sales Team Leads, 1 Partner Growth TL, 1 Manufacturers TL & 1 Sales Ops), in charge of +40% of FR total supply and most of the acquisition (9500 KA & SMB stores in 2023) - Implementation of a new portfolio management strategy, partner centric routine to ensure that partners in prioritized segments are acquired, retained & developed optimally - Driving focus on qualitative partnerships and supply through coaching, and the implementation of incentive schemes for sales reps & managers - Management of the Manufacturers team in charge of launching the 1st delivery offer of TGTG (June 2023) that meets the clearance needs of Manufacturers and expands TGTG reach nationwide to all 15M users

    • Head of Sales & New Business
      Sep 2020 - Dec 2022 · 2 yrs 4 mos

      Direct report to the FR Country Manager, part of the France Management Team (5 Heads Of) 48M Meals Saved by Nov. 2022, we scaled from 9M to almost 16M magic bags sold from 2020 to 2022. France has been super profitable for the past 4 years. - Management of 45 Sales, 6 Direct Reports - Accountable for the inception and implementation of the Outbound strategy : territory mapping, recruiting & training 25 sales - Drive the Inbound team productivity & efficiency increasing conversion rate - Definition & implementation of incentive schemes for sales reps & managers - In charge of Career growth paths for Inbound sales reps and Outbound sales reps - Accountable for scaling new segments (Manufacturers, Fruit & Veg Producers, Hotels) - #1 country out of 17 in terms of meals saved impact and indies sales performance: 40% of regular top performing sales reps in 2022 are French, #1 Outbound sales and #1 Inbound sales both in my team

  • vente-privee (10 yrs 7 mos)
    • Commercial Director in charge of International Business Development
      Sep 2018 - Aug 2020 · 2 yrs

      Direct report to the CEO of the travel & entertainment BU (380M€ out of 4.5 billion €, 4.5M unique visitors per day), part of the Executive Committee - Matrix organisation with indirect management of 4 Directors, team of 21 B2B, 26 B2C specialists - Scaling up the Travel BU at a European level in 7 countries (Germany, Benelux, Switzerland, Spain & Italy) in a fast and profitable way, while implementing smart and adapted process - Mutualizing sourcing and proposing to central suppliers a reach across Europe which is optimised and easy to deal with. Focus on increasing the TO / sale and TO / UV by leveraging Product & Tech, B2B & B2C Marketing - Recruiting & coaching local teams to drive local supplier sourcing

    • Media & Strategic Accounts Director
      Jan 2017 - Sep 2018 · 1 yr 9 mos

      Direct report to the CEO of the travel & entertainment BU (Travel d’or Award Best Travel Website 2018, 300M€ out of 3.5 billion €), part of the Executive Committee (7 members) - Building the Media team in charge of selling the new B2B advertising offer - Exceeding targets 2017 by 147% and 2018 by 131% on native advertising spend from our partners - Business Development with vente privée Media Marketing & Sales Solutions (flash sales, white labelling, couponing, retargeting, web to store) for accounts including OUI SNCF, Air France, Transavia, Eurostar and Accorhotels.com. We signed up a total of 25 new key brands with our new alternative advertising solutions - Personally owned one strategic account for vente privée & generated a company record figure of 33.2M€ turnover (5 flash events in 2017)

    • Head of Key Accounts
      Jan 2016 - Dec 2016 · 1 yr

      Direct report to CEO of VENTE-PRIVEE.COM LE VOYAGE (250M€ out of 3 billion €) - Management of a team of 8 Key Account Managers that generated 57 million € & exceeded targets - Generated personally 20% of total turnover with a single account

  • Senior Account Manager at Touchdown Marketing, London
    Oct 2008 - Feb 2010 · 1 yr 5 mos

    -Market research pitching negotiation planning & implementation of partnerships with like-minded brands or target audiences across all sectors. -Sourcing of lifestyle & travel offers for MASTERCARD EUROPE.