Goiânia, Goiás, Brazil
I am a UI/UX Designer with over 4 years of experience creating digital products that balance aesthetics, usability, and conversion. My passion lies in developing both user experience (UX) and intuitive, accessible, and user-centered interfaces (UI). My design process is driven by user research and usability testing, applying principles from design laws, cognitive psychology, and Don Norman’s heuristics to craft effective and engaging solutions. I strive to transform complex challenges into simple and functional digital experiences. 💡 Impact and Achievements: ✅ Increased customer retention by 35% by redesigning digital interfaces to be more intuitive and engaging. ✅ Improved conversion rates by 20% through strategic UX/UI optimizations based on user research and A/B testing. ✅ Experienced in leading design and development teams, applying agile methodologies to deliver efficient and scalable products. ✅ Specialist in Figma, Framer, and WordPress, with strong skills in HTML/CSS to integrate design and code seamlessly. 🔍 Differentiators: Experience in international projects and tech startups Front-end development knowledge to collaborate with the development team Expertise in accessible and inclusive design, as well as Agile methodology Strong understanding of UX Research, Design Thinking, Design System, Site Map and Wireframe. 🚀 I am always seeking new challenges to enhance digital experiences and drive business growth through design. Let's talk! 📩 Contact me to discuss new opportunities!
Direct leadership of a junior designer, focusing on mentoring and standardization of deliverables. Creation and maintenance of design systems and interface flows driven by data and usage metrics. Close partnership with product managers and developers to ensure consistency, performance, and usability.
At Uitify, I was hired for a specific project focused on redesigning the client's website. I led the discovery phase to gain a deeper understanding of the brand, its positioning, and audience expectations. Based on the insights gathered, I was responsible for creating the full structure of the site including the sitemap, wireframes, layout, copywriting, and visual direction. I defined the color palette, typography, and overall UI components to ensure brand consistency and improved usability across the site. The project involved end-to-end design execution, aligning business goals with user needs to deliver a clear, modern, and conversion-driven experien
Key Activities: UI/UX Design & Design Thinking: Led end-to-end UI/UX design processes with a user-centered approach. Created sitemaps, wireframes, and high-fidelity prototypes, conducted usability testing, and iteratively refined solutions to ensure high efficiency. ✅ Delivered over 50 prototypes, resulting in practical and scalable solutions. Website Development in WordPress: Built over 30 responsive websites using WordPress, Elementor, and other builders, employing HTML/CSS for customization and usability improvements. ✅ 80% of the websites delivered experienced up to a 65% increase in conversion rates. Achievements: 📈 65% increase in conversion rates for more than 65% of the websites developed. 📉 36% reduction in bounce rates through user-centered redesigns. 🚀 Developed an innovative product in the real estate sector, which was selected for Web Summit Rio de Janeiro, showcasing my leadership in UI/UX and prototyping
My day-to-day role was much more aligned with that of a Tech Lead, with a strong focus on technical leadership, hands-on execution, people management, and product strategy. Leading and managing a team of 8 UI/UX designers, fostering design quality, team alignment, and professional growth. Acting as Product Designer across three simultaneous products: Sirtfai, VRCR, and J (a mobile app), owning the user experience end-to-end. For the J app, I led the entire design foundation: user research, feature definition, user journey mapping, and full application of the Design Thinking process. Built and maintained a scalable Design System, structured the design roadmap, and defined consistent UI/UX patterns across all products. Close collaboration with developers and stakeholders to align product vision, user experience, and technical feasibility. Working with agile methodologies, including design and development sprints, to ensure fast-paced, collaborative deliveries. Balancing leadership and hands-on execution driving both strategic initiatives and day-to-day design tasks.
I’m responsible for designing interfaces for websites, focusing on improving user experience and developing impactful visual solutions. My work has led to a significant increase in average time on pages, growth in conversion rates, and a reduction in bounce rates. Additionally, I contribute to retaining new clients through optimized and intuitive designs. Key Activities: UI/UX Design:Creation of interactive wireframes, high-fidelity prototypes, and user flows to ensure an optimized and intuitive user experience (UX). Application of user-centered design (UCD) principles and agile methodologies to ensure solutions meet user needs and business goals. Prototyping and Usability Testing: Creation of high-fidelity prototypes to test and validate interactions and features with users, refining the design based on feedback. Website Development in WordPress: Use of Elementor and other page builders, along with HTML and CSS customization, to create fully responsive websites with a focus on performance, aesthetics, and usability.