Rayane Bensenouci

Sports Marketing Football - Nike

Amsterdam, North Holland, Netherlands

About

Experience

  • Nike (9 yrs)
    • Sports Marketing Ops - Football
      Apr 2023 - Present · 3 yrs 4 mos

    • Pre-Season Launch Lead - Football
      Apr 2021 - Mar 2023 · 2 yrs

      • Ensure the successful execution of Nike Football newest launches into the marketplace • Monitor end-to-end product journey, from factory to retailer, ensuring an on-time delivery • Lead conversations supported by data-driven information, and take part in the decision-making on the best possible time to launch specific campaigns • Demonstrate a deep understanding of Football as a sport, industry, and eco-system • Manage a budget for Air Freight, and conduct business cases to justify the air freighting of products • Support Leadership and European football clubs in making strategic business decisions • Manage tough conversations and deliver bad news, always with a solution-oriented mindset • Collaborate cross-functionally with other teams, such as Brand, Merchandising or Sports Marketing • Prioritize tasks in a demanding and challenging environment, showing a strong sense of urgency

    • Marketplace Operations Service Lead
      Feb 2018 - Apr 2021 · 3 yrs 3 mos

      • Ensured that stores received the right products, at the right quantity and at the right time • Planned deliveries according to transit times and stores’ receiving capacities • Focused on order management, a strong level of service, and operational excellence • Supported any analysis, deep dived on specific issues that confronted the business • Engaged in process improvement projects, and presented them to large audiences • Showed ability to deal with a wide and diverse range of customers, and to manage relationships

  • Demand Planning Analyst at Coca-Cola European Partners
    Jan 2017 - Jun 2017 · 6 mos

    • Determined weekly sales forecast for a portfolio of products and clients, based on historical trends, inputs from key stakeholders, and other external factors • Conducted analysis on trends and market evolution to anticipate demand more accurately • Communicated on risks & opportunities to Leadership, using data • Acted as an interface between Field Department, Finance and Supply Chain • Participated in the S&Op process and in the weekly meetings going along

  • Business Analyst at InnerWorkings
    Jul 2016 - Dec 2016 · 6 mos

    • Interpret and insightfully analyze data to support Leadership in decision-making • Implement KPIs to evaluate the company’s performance • Locate and define new process improvement opportunities • Lead projects and communicate with the clients on how to optimize their marketing spends

  • VIP guests host (Matmut Atlantique Stadium) at UEFA EURO 2016
    Jun 2016 - Jul 2016 · 2 mos

    Host and orientate VIP guests and officials from all around Europe during EURO 2016 games

  • Staff at Vinci International Congress Center
    Oct 2013 - Jun 2014 · 9 mos

    Host for guests during shows or congresses