Dubai, United Arab Emirates
• Lead end-to-end social strategy for NEOM and other key brand initiatives • Define and oversee always-on and campaign social strategies, aligning cross-functional teams around clear objectives and KPIs. • Partner with creative and content teams to ensure innovative, award-worthy content aligns with brand strategy and audience insights. • Provide thought leadership on social, and emerging trends, translating insights into actionable strategies for clients and internal teams. • Mentor and guide junior strategists and ensuring high-quality deliverables across campaigns. • Analyze social performance data to optimize campaigns
• Developed comprehensive social strategies frameworks for NEOM brand launches, ensuring consistent brand messaging across all platforms. • Managed always-on and campaign-focused social strategies • Worked closely with the creative team to ensure content production aligned with brand objectives and campaign goals. • Guided the creative team on delivering best-in-class, internationally recognized content. • Analyzed and monitored campaign performance to inform future strategies, content creation, and optimization. • Produced social trends reports, presenting actionable insights to clients and internal creative teams.
• Oversee the development, execution, and delivery of social & digital content for MENA and Africa regions • Managing digital strategies and campaigns • Weekly research on local / international digital and social updates for creating benchmarks • Oversee monthly social & digital competitive reports and performance
• Leading on digital content based on brand objectives • Managing social & digital strategies • Managing shoots with production houses for online edits & TVCs • Conducting monthly social listening reports • Leading on monthly content calendars • Monthly research on best in class digital content & social updates • Presenting quarterly digital talks to different teams
• Engaging with customers on the brand's owned social channels on daily basis • Creating a protocol of engagement with an escalation process • Conducting monthly social listening & competitive reports • Preparing with the creative team monthly content calendars • Preparing monthly reports to analyze the performance of the online content
• Setting the content strategy for the brands • Preparing editorial calendars •Setting and managing budgets for the online accounts • Creating Facebook Ads •Creating content • Managing and producing photo shoots •Preparing ideas for Online/ Offline activations and campaigns • Covering live events •Preparing monthly reports to analyze the performance of the online accounts •Preparing performance reports for each activity/launch • Identifying trends and insights Brands: Ellle & Vire, Regilait, Bonduelle, Dilmah Tea and Vintage Fine Wine & Spirits.