Vincennes, Île-de-France, France
Growth-focused leader with 7+ years driving marketing, revenue ops, and GTM strategy across B2B and B2C. Hands-on with CRM, paid media, and ABM. Currently leading global growth at TeepTrak. Stanford Ignite alum.
As Global CMO at TeepTrak, I own the global growth strategy across Europe, the US, and China — with a clear focus on full-funnel performance, ARR growth, and new market expansion. I lead cross-functional initiatives that align marketing, sales, and RevOps to accelerate customer acquisition, activation, retention, and revenue (AARRR). From ABM to advanced automation, I build scalable, data-driven systems that support predictable growth and operational efficiency across regions.
Projects completed for: Zenworking, Qimi, Spendesk, Sidetrade, Youth to the People, Tentree, and Wild One. Design and management of acquisition strategies (Google Ads, Meta, LinkedIn, SEO). ABM strategies by sector, advanced segmentation, and targeted content → +25% conversion rate. Launch of affiliate and influencer programs → +20% lead generation. CRM automation (HubSpot, Salesforce): nurturing, scoring, and automated email workflows. Reporting via GA4, Looker, Mixpanel: performance and attribution analysis. CRO optimization through A/B testing (Hotjar, Optimizely) → +22% funnel conversion improvement.
Context: B2C LegalTech – lead generation, SEO, RevOps, automation. Acquisition strategy overhaul (Google Ads, Meta, SEO) → +30% increase in qualified B2C leads. CRM and funnel automation (HubSpot, Customer.io) → 20% reduction in sales cycle time, +22% improvement in closing rate. Affiliate program launch (CJ Affiliate, Impact.com) → +15% increase in conversions. Behavioral tracking & UX optimization (GTM, Mixpanel).
Context: Premium coworking – ABM strategy, premium lead generation. ABM campaigns (LinkedIn Ads, Google Ads) → +35% increase in qualified booking requests. Content marketing & branding initiatives → +40% brand awareness. Funnel optimization (CRO, heatmaps, A/B testing) → +20% increase in occupancy rate.
Context: B2B SaaS – corporate lead generation. Multichannel acquisition and targeted ABM → +50% increase in corporate engagement. CRM implementation and lead scoring (Salesforce) → structured pipeline and improved Sales/Marketing alignment. Impact metrics for ESG reporting → improved customer retention.