Punjab, India
I am a Food Technology professional with a Ph.D. in Dairy Technology from National Dairy Research Institute, complemented by postgraduate and undergraduate qualifications in Food Technology and Food Science & Technology from Guru Nanak Dev University and Khalsa College Amritsar. Currently, I work as a Techno-Commercial Marketing Manager at Ataraxia Pharma Pvt. Ltd., where I support customers across diverse food industry segments including bakery, sports nutrition, confectionery, sauces & condiments, dairy, and ice cream. My role combines technical expertise with commercial strategy, enabling customers to develop innovative products and achieve their business objectives through effective ingredient solutions. I have experience in B2B sales, business development, technical consulting, sourcing, supplier management, and customer relationship management. I work closely with food manufacturers, R&D teams, procurement professionals, and distribution partners to identify opportunities, solve technical challenges, and create long-term business value. Passionate about bridging science and commerce, I strive to transform technical knowledge into practical business solutions. My focus is on building strong customer relationships, understanding market trends, and delivering customer-centric ingredient solutions that drive growth and mutual success. Core Expertise: • B2B Sales & Business Development • Food Ingredients & Nutrition Solutions • Dairy Technology & Food Processing • Technical Sales & Customer Support • Key Account Management • Supplier & Distributor Management • Product Development Support • International Sourcing & Market Development • Commercial Negotiation & Relationship Building
• Drive business development and sales growth for specialty food ingredients across Punjab, Delhi NCR, Haryana, Jammu & Kashmir, Himachal Pradesh, Uttarakhand, and Rajasthan. • Develop and manage B2B relationships with food manufacturers in bakery, dairy, sports nutrition, nutraceuticals, confectionery, sauces, and beverage sectors. • Identify new business opportunities, generate qualified leads, and build a robust project pipeline through consultative and concept-based selling. • Provide technical support and ingredient recommendations to customers, collaborating closely with R&D, procurement, and production teams. • Conduct product presentations, trials, demonstrations, and commercial discussions to support customer product development initiatives. • Align sales and marketing strategies to optimize product positioning, pricing, and market segmentation for value-added ingredient solutions. • Monitor market trends, customer requirements, and competitor activities to identify growth opportunities and strengthen market presence. • Negotiate commercial agreements and manage customer accounts to ensure sustainable business growth and long-term partnerships. • Collaborate with cross-functional teams, suppliers, and principals to deliver innovative ingredient solutions and maximize customer satisfaction. • Consistently focus on customer-centric solutions, business expansion, and revenue generation while maintaining high levels of service excellence.
• Delivered undergraduate and postgraduate courses in Food Science, Food Technology, Dairy Technology, and Food Processing. • Guided student research projects and practical laboratory training in food quality, food safety, and product development. • Conducted academic research, supervised dissertations, and contributed to scientific publications and technical presentations. • Organized industry interactions, workshops, and technical training programs to bridge academic learning with industry requirements. • Mentored students on research methodology, food regulations, quality assurance systems, and emerging food technologies.
• Performed quality control testing of raw materials, in-process samples, and finished beverages to ensure compliance with Coca-Cola quality standards. • Monitored product quality parameters, food safety requirements, and GMP practices throughout production operations. • Supported quality assurance initiatives, documentation, and corrective actions to maintain product consistency and regulatory compliance. • Collaborated with production and quality teams to troubleshoot process deviations and improve operational efficiency.