Mumbai, Maharashtra, India
Focused ,result oriented,techno-commercial marketing professional with over 19 years of experience along with strong interpersonal skills who aspire to grow inline with the organizational objectives creating a demand and brand for self & company in market place.Exposure to India sub continent market for Coating Resins Adhesives, Speciality Performance Chemicals and Bulk commodities. Worked on strategic projects like new launches, profit maximization, set up of Warehouse operations
Commercial Director
Held direct contribution in Sales of Coating Resins and Additives with Regional Key Accounts, direct customers and thru distribution in India Bangladesh and SRI Lanka. Direct responsibility for Volume & Marginal Income during the role. Continuously achieved Yearly Sales Budgets with double digit growth for consecutively 4 years on 100% import and sale model. Identified new regional accounts in OEM, Vehicle Refinish , General Industrial and Wood Coating and developed them upto significant level inline with annual new development plan. Contribution in identifying the Indian SB Coating Market and annual budget planning and preparation of STRP and internal CRM models along with internal projects like commercial excellence, integration, price synergy. Luminous contribution on Local WH set up in Mumbai-India for LRA and scaling up the same upto XXXMT per month volume in 2018-19. Achieved " Allnex Allstar Award 2017 - Catagory Value Creation " for significant contribution into India Subcontinent Business both by Volume and MI.
Handling direct customer and Key account. Managing channel sales thru Agents. New Product demonstration and commercialization with leading MNC's & Development with key accounts Techno-commercial audits, documentation and sharing value preposition and scope for collaboration for existing and newer clients.
- Key Account Management and Set standards of Business Relationship - New business development for packaging HMA’s in North, - New lead generation & product approvals for Wood Working, Packaging , Graphic Art segments - Propagating sales for HMA’s , WBA’s in Northern zone thru chennal network. - Believe to give strong techno –commercial service to customer to retain them in protfolio as a single window in the region. - Close control on account receivables and statoury forms. - Relationship management with OEM’s & Equipement manufacturer’s close monitoring on competitor’s activities. - Introduction of newer technologies in domestic marketes & offering value preposition to business partners. - Developing new products for newer applications on different chemistries PUDs, EVA,PVAc.( Offereing customize solutions)