Mexico City, Mexico
Senior executive with over 20 years of international leadership in commercial strategy, revenue growth, and large-scale business development across telecommunications, infrastructure, technology integration, and smart solutions markets in Latin America. Proven track record driving market expansion, multimillion-dollar deal closure, and transformation of commercial operations in highly competitive, multi-stakeholder environments. Extensive experience leading strategic negotiations with enterprise clients, government institutions, and global vendors, converting complex technical ecosystems into scalable business models. Has successfully led commercial portfolios exceeding €36B in managed business environments and supported operations across more than 150,000 telecom and infrastructure sites, combining technical depth with executive commercial vision. Core executive capabilities include: • Commercial Strategy & Revenue Acceleration • Market Expansion & New Business Units Creation • Go-to-Market Strategy for Technology & Infrastructure • B2B and B2G Enterprise Sales Leadership • Strategic Partnerships & Executive Negotiation • Commercial Transformation & AI-Driven Business Optimization • Portfolio & P&L Performance Management • Complex Program & Infrastructure Commercialization Background includes leadership roles in multinational technology companies and integrators such as Nokia, Huawei, Ericsson, and regional LATAM organizations, overseeing high-impact infrastructure programs, multi-vendor ecosystems, and national-scale deployments. Seeking executive leadership roles such as Chief Commercial Officer (CCO), VP Commercial Strategy, or Commercial Director, where strategic vision, cross-border market expertise, and commercial execution can accelerate sustainable revenue growth and regional expansion.
As Founder & CEO, I lead the company’s strategic, commercial, operational, and financial vision, driving its growth, market positioning, and consolidation within the technology and telecommunications sector. Since the company’s foundation, I have been involved in defining the business model, value proposition, service portfolio, operational structure, commercial strategy, and development of relationships with strategic customers, partners, and suppliers. My responsibilities include executive decision-making, business opportunity management, supervision of commercial proposals, strategic negotiation, profitability analysis, leadership of multidisciplinary teams, and alignment across commercial, technical, financial, administrative, and operational areas. My focus is on building a solid, competitive, and reliable company capable of delivering integrated solutions with quality, compliance, operational efficiency, and a long-term business vision.
As Vice President, I led executive functions focused on strategic planning, commercial leadership, strategic account management, business development, and alignment across commercial, technical, financial, and operational areas. My responsibilities included the review, structuring, and validation of technical and commercial proposals, ensuring that each solution was aligned with customer requirements, operational feasibility, expected profitability, and corporate strategy. I also participated in the development of tools and methodologies to generate agile quotations, standardize commercial criteria, optimize response times, improve pricing accuracy, and strengthen decision-making during presales and commercial closing processes. My main functions included commercial leadership, key account management, strategic opportunity follow-up, margin evaluation, proposal review, negotiation with customers and suppliers, cross-functional coordination, and executive oversight of the commercial pipeline. My approach was centered on creating value through an integrated business vision, combining strategic leadership, commercial experience, technical expertise, and a strong results-oriented mindset.
As Commercial Director at OSC, I led the company’s commercial strategy, business development initiatives, sales pipeline management, and strategic customer relationships, focusing on revenue growth, market positioning, and sustainable commercial expansion. My role included identifying new business opportunities, managing key accounts, developing commercial strategies, leading customer negotiations, and coordinating the full sales cycle from prospecting to proposal submission and closing. I was responsible for reviewing and structuring commercial proposals, aligning pricing strategies with customer needs, market conditions, profitability targets, and internal delivery capabilities. I also worked closely with technical, financial, and operational teams to ensure that each proposal was competitive, feasible, and aligned with the company’s business objectives. Additionally, I contributed to the development of agile quotation tools and commercial methodologies to improve response times, standardize pricing criteria, increase proposal accuracy, and support faster decision-making throughout the sales process. My main responsibilities included strategic account management, sales forecasting, pipeline control, opportunity qualification, proposal review, customer relationship management, negotiation with clients and partners, and commercial follow-up of strategic opportunities. My approach was focused on building long-term customer relationships, strengthening the company’s commercial position, improving sales efficiency, and converting business opportunities into profitable and sustainable projects.
Company: Telecommunications and consulting Annual Invoice: Confidential Employees Number: 254 Position: Latam Commercial Director Reporting to: CEO Direct Reports (number and level): · Weekly Comercial Performance (opportunities, sales, next steps, marketing strategies, projects sales commitments, fee achievements, commercial KPIs) · Weekly Financing Tracker · Weekly tracker of baseline, forecast and actual sold vs operations · Sales to delivery every time a project is sold · Monthly Latam comercial report (sales, executed, billed and invoiced) Responsibilities: · Business Development, Business design · Technical cases design and solutions for LATAM Customers · Increase Monthly Sales · Customers Expansion · New Customers · New business areas · Procedures Improvement (PMO) · Business Templates · P&L design for company · Investors attraction Achievements: · 5 M USD sold in the first year. · 5 New Customers · 3 New Projects areas expansion sold · 12 Customer improvement
Company: Telecommunications and consulting Annual Invoice: Confidential Employees Number: 150 Reporting to: CEO Position: Country Commercial Director Direct Reports (number and level): ·Creation of the Business and Technical cases for LATAM Customers ·Increase Monthly Sales ·Customers Expansion ·New business areas Responsibilities: Responsible for creation of business, technical cases, increase the possibilities and new customers in Mexico and Latam. Achievements: ·3.2 M USD sold in the first year. ·7 New projects in 1 Month ·3 New Customers ·4 New Projects areas