Mexico
Senior product and category professional with deep experience managing multi-million-dollar portfolios across commercial Notebooks, Desktops, Displays, Workstations, Point of sale devices and Thin clients. I specialize in connecting product strategy with business outcomes — aligning roadmaps, pricing, forecasting, P&L ownership, and go-to-market execution to drive revenue, profitability, and market share. I’ve worked closely with sales, marketing, supply chain, and partners across Mexico and Latin America, helping leading technology brands compete and grow.
P&L Ownership Manage portfolio strategy, mix and lifecycle for Business Notebooks Align roadmap and priorities with sales, marketing, and supply chain Lead product transitions and launches across commercial segments Use market, IDC and competitive data to improve forecast accuracy and positioning
P&L Ownership Supported category performance across desktops and displays Managed pricing, positioning and lifecycle optimization Partnered with sales and marketing on GTM plans Provided competitive/product guidance for key opportunities
P&L Ownership Managed multiple commercial hardware categories simultaneously Planned roadmaps and lifecycle transitions Coordinated launches and enablement with partners and channels Contributed to demand planning and portfolio profitability decisions Strengthened alignment with Microsoft, Intel and AMD
Led quarterly strategic initiatives for Corporate, Government and Education segments Built forecasts using IDC and competitive analysis Coordinated product launches and nationwide sales trainings Managed partner communication and portfolio planning
Drove territory expansion and product exposure Identified new accounts and partnerships Collaborated on pricing, promotions and portfolio strategy
Owned P&L, growth, market share and pricing strategy Planned portfolio and forecasting Executed GTM and lifecycle transitions Managed channel pricing and supply coordination Delivered nationwide sales enablement
Achieved 30% sales growth in managed territory Negotiated volume and improved product mix Trained 80 sales reps and 8 supervisors Increased SKU distribution from 43% to 88%