Ratnesh Shakya

Product Manager @ India Today Group | Driving Growth to Digital Platforms

Noida, Uttar Pradesh, India

About

Product Manager with 5+ years of experience building and scaling consumer and B2B products across media, SaaS, and mobile platforms. Currently working as an Associate Product Manager, owning end-to-end feature execution, cross-functional delivery and continuous product improvements on high-scale platforms. Proven track record in driving user engagement, improving product performance, and enabling monetization through data-driven decision-making.

Experience

  • Product Manager at India Today
    Apr 2024 - Present · 2 yrs 3 mos

    India Today App - Own execution of product initiatives across engagement, performance and content discovery. - Drove 53% DAU and 35% MAU growth through UX, performance, and stability improvements. - Reduced uninstall rate by 14% via performance optimizations. - Shipped AI features (Smart Summary, AI TTS) in collaboration with engineering, design, and editorial teams. - Lead releases during high-traffic events (Elections, World Cup, Budget) with zero downtime. Journalist App & CMS (Internal Platform) - Supported development of a newsroom platform for reporters and editors. - Defined workflows for real-time publishing and AI-assisted transcription, reducing third-party dependency. Influencer Marketing Platform - Contributed in execution of a brand-facing influencer marketing website. - Helped in structuring the platform to showcase campaigns, partnerships, and collaborations.

  • Junior Product Manager at ITCAN Technology and Digital Marketing
    Jun 2023 - Mar 2024 · 10 mos

    - Supported end-to-end product delivery for CPX Affiliates and mobile apps (Coupon Rush, Saudi Coupons). - Created PRDs and coordinated with engineering and QA teams to ship features on time. - Drove gamification features, increasing user engagement by 20%. - Improved delivery timelines by 32% through better planning and cross-team coordination. - Contributed to new business initiatives, expanding partner brand reach by 22%. - Collaborated with cross-functional teams across multiple geographies.

  • EduGorilla (Lucknow · On-site)
    • Product Manager
      Apr 2022 - Jun 2023 · 1 yr 3 mos

      - Owned product execution for Gibbon, a B2B SaaS platform used by 50+ institutes. - Led feature planning, prioritization, and release execution. - Improved product adoption and engagement through structured roadmap delivery. - Worked closely with sales and support teams to improve onboarding and usability.

    • Associate Product Manager
      Jan 2021 - Mar 2022 · 1 yr 3 mos

      - Supported development of web and mobile exam-preparation platforms. - Assisted with requirement gathering, QA coordination, and release management. - Improved product adoption by 20% and revenue by 10%. - Used user feedback and analytics to improve engagement and retention.

  • Mathematics Teacher / Student Counsellor at Vivek Coaching Institute
    Oct 2017 - Dec 2020 · 3 yrs 3 mos

    · Guided students to develop effective study habits and examination strategies. · Designed engaging lesson plans that boosted student test scores by 60%. · Counseled students on their higher education options and helped them make informed decisions about which courses and career paths to pursue.