San Francisco, California, United States
Hi there! I am Rashi, a Senior UX Researcher who helps teams build the right products by deeply understanding the people who use them. With experience across B2B and B2C SaaS, I specialize in mixed-methods research. From early discovery and opportunity sizing to evaluative testing and post-launch learning. I partner closely with product, design, and engineering to turn complex user needs into clear, actionable insights that influence strategy, roadmaps, and execution. My strength lies in connecting customer reality to business decisions. I’ve led research that reduced ambiguity, aligned stakeholders, and helped teams move forward with confidence. Sometimes that meant validating a new concept, improving usability, or reframing a problem altogether. I’m especially effective in fast-moving environments where clarity, prioritization, and storytelling matter. Before UX research, I was trained in architecture, which sharpened my systems thinking and ability to balance user needs, constraints, and long-term impact. These are the skills that I now apply to product development. I’m known for being a strategic thought partner, not just a researcher for hire. I ask the hard questions, synthesize signal from noise, and advocate for users while keeping business goals front and center. Currently, I’m excited about roles where research plays a strategic role in shaping products, influencing decisions, and driving meaningful outcomes.
Developed and executed end-to-end UX research studies in partnership with PMs and design leads, ensuring studies aligned with business priorities and addressed the most critical user needs. Influenced executive decision-making by presenting research findings that shaped product investments, including automation features projected to reduce customer onboarding time. Identified benefits-related opportunities by synthesizing 480+ survey responses, directly informing product roadmap prioritization and enhancing customer value proposition. Partnered with marketing leadership to evaluate the new branding website MVP; insights guided redesigns projected to drive a lift in web traffic. Scaled research operations by implementing a centralized Dovetail repository and standardized intake process, enabling faster access to insights and reducing duplicate work. Advised product and design teams on research best practices, intake processes, and participant recruitment strategies, reducing timelines and saving thousands in research costs.
Partnered with product leadership to scope and execute a generative research initiative, aligning business OKRs with customer needs. Led in-depth interviews with B2B customers, surfacing workflow inefficiencies and unmet needs that shaped the concept for a new product offering. Synthesized findings into a strategic framework that addressed critical pain points, directly influencing product roadmap prioritization and design direction.
Lead user research that redesigned the onboarding flow and improved the user experience of the dual-sided platform Synthesized findings and translated them into actionable recommendations, shared to stakeholders and product teams in presentation format
Collaborated with the product strategy team on a generative research study assessing product–market fit, uncovering insights across 4 customer segments. Advised executive stakeholders, including the CEO, through strategic storytelling of research findings, influencing both design decisions and go-to-market strategy.
Conducted 10 60-minute moderated remote usability tests to help evaluate prototype, identify issues and to meet user needs. Designed webpages with a multidisciplinary team on HubSpot with an 275% increase from typical traffic. Translated research into applicable and high impact recommendations to the UX team to inform design decisions. Collaborated with cross-functional volunteer teams, demonstrating adaptability and ability to drive measurable outcomes in fast-moving, resource-constrained environments.